I am a senior Design leader specialising in Customer & User Experience and Customer Driven Business Transformation, with over 16 years experience leading multi-disciplinary and distributed teams (across Europe, America and Eastern European countries) to define, design and deliver customer, employee and user centric services, products and experiences across different industries such as healthcare, retail, financial services, technology and zero emissions mobility.In my work, I create customer and user impact by:- Building best in class CX design and UX research teams by bringing my inclusive leadership style and the fostering of safe and collaborative environments, while also coaching individuals to grow their craft as well as their leadership skills. -Bringing value to the business by partnering with key business leaders, understanding their needs and based on this, applying our design expertise to a prioritised pipeline of projects that deliver high ROI to the business- Applying my design skills to come up with innovative approaches and creative solutions to customer and user challenges- Democratising great service for customers, users and employees- Driving practical, agile ways of working and approaches to ensure the seamless transition between experience design and business delivery and operations- Embedding sustainability and D&I principles at design inceptionIn my practice, I combine approaches from design and systems thinking, user research, behavioural science and sustainable design, aiming to marry the needs of the users and customers with those of the business to drive customer-inspired growth.
Listed skills include User Centered Design, Service Design, Ethnography, Strategic Design, and 23 others.