Noemi Pollack, CEO of The Pollack Group (PPMG) with offices in Los Angeles and New York, founded the agency 35 years ago. Under her guidance, the agency has grown into a full service integrated agency that builds, refreshes and drives branded engagement and influence, servicing start-up firms, organizations and Fortune 500 companies alike across diverse industries. The sum of her professional experience includes both agency and in-house corporate positions. Under her watch, the agency has implemented corporate communications and consumer public relations, marketing and digital media programs for regional, national and international companies such as SodaStream, Netafim, USA. Rain Bird Corporation, Meade Instruments, Fujitsu-Ten’s Eclipse brand, Brita, Inc. (a subsidiary of The Clorox Company), LeapFrog, and WHAM-O, Inc., Santa Monica Visitors and Convention Bureau, Santa Barbara County Vintners Association, among others. Noemi is the past Global Marketing Chair and past Global Practice Group Chair of the WORLDCOM Public Relations Group, a partnership that includes 140 firms worldwide. She is a past Global Board member of Worldcom and has served on such Board of Directors as Americans for the Arts, in Washington, DC; the Multiple Sclerosis Association of America and the American/Argentine Cultural Foundation, among others. She has served on the Marketing Task Force of the UCLA Center for the Performing Arts and the Marketing Committee of the British American Chamber of Commerce. Specialties: Noemi's strengths lie in developing innovative client strategies, counseling as to corporate positioning and corporate reputation management, clarifying and crystallizing messaging, and developing strong branding concepts -- all geared to establishing desired perceptions and engagements among clients’ various publics.