At twofold, I am on an exhilarating journey to redefine the narrative of our company, transforming it from a small digital agency into a globally operating and award-winning powerhouse.🗺️ Global Recognition: Orchestrated a strategic transformation, positioning twofold as an active and award-winning agency on the global stage with the headquarter in Zurich and hubs in London, Lisbon, New York and Singapore.⛵️ Leadership: Crafted and implemented a new vision for the company, driving innovation and setting the course for success.💡 Neurodiversity Advantage: Recognizing the power of neurodiversity, creating a team of diverse minds, combining unique perspectives to deliver tangible and innovative business results.🚀 Resilient Growth: Against the backdrop of global challenges, we spearheaded a remarkable financial turnaround, growing the company's revenue by over 480% in just four years.🧳 Client Portfolio Evolution: Successfully transitioned the client structure from small local companies to global industry leaders, establishing twofold as a trusted partner for enterprises of all scales.🕵️‍♂️ Talent Acquisition: At the heart of our success is a team of more then 50 brilliant minds. Creating the base of a culture that attracts and retains exceptional talent, ensuring that twofold is constantly propelled forward by innovative thinkers.

Contributing to a Zurich-based Entertainment & Sports advisory firm, fostering value and enduring partnerships with global athletes, entertainment pros, football clubs, and startups. Guiding strategic direction in the field of communication.

As a Senior Consultant in Brand Strategy, I orchestrated impactful journeys for clients seeking to define, refine, and elevate their brand identities. Leading cross-functional teams in crafting comprehensive brand strategies and brand designs that resonate with target audiences and drive business objectives.🧑‍💻 Strategic Vision: Develop and implement holistic brand strategies and brand designs aligned with client goals, market trends, and competitive landscapes.🎯 Brand Positioning: Expertly guide clients in positioning their brands for maximum impact, ensuring differentiation and relevance in crowded markets.🔎 Market Research: Conduct in-depth market analysis and consumer research to identify opportunities, threats, and emerging trends that inform strategic decision-making.🤹‍♂️ Cross-Functional Collaboration: Collaborate and leading creative, marketing, and communication teams to bring brand strategies to life, ensuring a cohesive and compelling brand narrative.🌱 Client Engagement: Cultivate and maintain strong client relationships, serving as a trusted advisor on brand-related matters and delivering strategic insights that drive client success.📈 Performance Measurement: Establish key performance indicators (KPIs) and metrics to assess the effectiveness of brand strategies, iterating and optimizing as needed.Achievements:- Successfully repositioned and revitalized national and international brands, resulting in increased market share and brand loyalty.- Led cross-functional teams in building and executing brands- Advised clients on navigating evolving market dynamics, ensuring sustained brand relevance and adaptability.

Started my entrepreneurial journey by founding a small creative agency, specializing in crafting brands and graphic design for SMEs. Through hands-on experience, i learned more about building and scaling a company. However, upon realizing that this way of entrepreneurial path wasn't aligning with my dreams and ambitions, I was able to merge the business and clients into Process Group where i joined as consultant.

Embarked on my career journey with a graphic design apprenticeship, fueled by a curiosity to unravel the intricacies of the advertising business from the ground up. In the immersive environment of a small company, I swiftly mastered the art of balancing roles, transitioning between graphic designer and project manager.📝 Swift Learning Curve: In the dynamic setting of a small agency, accelerated my learning to become not only a graphic designer but also an project manager, juggling creative endeavors and project coordination.✒️ Management Ascension: Upon completing my apprenticeship, I got immediately promoted into management with my newfound understanding of both the creative and strategic aspects of the advertising world.🤟 Enduring Connections: A fortuitous twist in my journey was encountering Marius Deflorin, my trainer at the time and business partner today. This alliance laid the foundation for a collaborative partnership that continues to thrive today.

As a board member of Marketing Natives Switzerland, I helped building a vibrant marketing community in Zurich existing from 2013 to 2020. We created six annual events, where we provided a dynamic platform for marketing enthusiasts to delve into the pulse of the industry. Collaborating with national and international marketing professionals, we illuminated current trends, explored future-oriented topics, and facilitated unparalleled networking opportunities for young marketers.