With a Master's in International Business from the University of Dundee, my journey in marketing has led me to Alaska Spring Pharmaceuticals, where I apply acute analytical skills to digital marketing strategies. Our team leverages marketing metrics to craft content that resonates, harnessing the power of digital media to engage audiences effectively.Previously, as a Market and Finance Analyst at Innovative Marketing & Consultants, we forecasted market trends and their business implications, ensuring our clients stay ahead in a dynamic landscape. My competencies in analyzing traffic and conversion rates translate into actionable insights, fostering growth and competitive advantage.