Carol Nogueira Email and Phone Number
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Customer-obsessed, results-driven professional with over 15 years of experience in Marketing & eCommerce working across the retail and entertainment industries, with a track record of improving Key Performance Indicators (KPIs) through data & customer behavior analysis, strategic planning, flawless end-to-end execution of customer experience, and leveraging technology to drive innovation.I'm originally from São Paulo, Brazil, and have been happily settled in LA for the past decade. My career journey has been quite eclectic, spanning graphic design, journalism, marketing, and of course, eCommerce. In my most recent role, I led the Site Experience & Merchandising team at NeimanMarcus.com. Before that, I spent nearly 5 years at Universal Music Group managing eCommerce stores for some of the coolest artists on the planet—anyone from Taylor Swift to The Rolling Stones.I'm passionate about helping others, so in my free time, you'll find me mentoring my peers, speaking at USC as a guest lecturer, or freelancing as a marketing and eCommerce consultant for small businesses. Beyond work, I love exploring my passion for food (especially cheese), music (I love going to concerts and am passionate about 90s Alt Rock and Indie Rock from the 2000s), and planning my annual pilgrimage to Italy, which is my absolute favorite getaway.
Fabletics
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Director Of Site Optimization & PersonalizationFabletics Jul 2024 - PresentEl Segundo, Ca, Us• Leading Site Optimization initiatives for strategic customer touchpoints throughout the funnel.• Implementing A/B tests to analyze impact of site optimizations.• Overseeing the onboarding of personalization tools and leading eCommerce personalization strategies across genders, brands, and customer segments.• Developing full funnel reporting & analysis.
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Fractional CmoMadame Lemy Jan 2018 - Sep 2024Los Angeles , Ca, Us• Working directly with the Founder and CEO to define the company's strategy, value proposition, market positioning, and sales channel strategy, including wholesale, Amazon, retail partnerships (with Macy's and Anthropologie, among others), and DTC/eCommerce.• Grew revenue exponentially from $0 to $1M within just a few months.• Own the end-to-end marketing and advertising strategy for all channels, including email, SMS, social media, performance media, and affiliate.• Established content best practices for social media (Instagram, Facebook, TikTok).• Research and negotiate influencer partnerships and affiliate marketing program ambassador contracts.• Manage a team of content creators, social media managers, and customer service representatives. -
Senior Director, EcommerceNeiman Marcus Group Sep 2022 - Jun 2024Dallas, Texas, Us• Business leader for website and app strategy for Neiman Marcus, one of the top luxury fashion retailers in the U.S., managing a team of 15 (with 3 direct reports) that work across Site Merchandising, Digital Operations, and Search & Browse.• Cross-functional collaboration with Product, Engineering, Analytics, Merchandising, Marketing, Customer Strategy, Customer Care, and Customer Experience, to influence key stakeholders and drive change.• Perform qualitative & quantitative analysis, monitor site KPI trends, and leverage competitive analyses to make informed decisions, prioritize team objectives, and ensure alignment with big-picture goals, leading to 6x CVR.• Lead an average of 40+ tests (A/B, multivariate, and pre/post, both client-side and server-side) every month, achieving sales goals and generating upwards of $100M incremental revenue annually.• Implemented session replay, Voice of the Customer surveys, and real-time site feedback, leading to NPS Score increases.• Reporting to the VP/GM of eCommerce. -
Director, Ecommerce MarketingUniversal Music Group Jul 2021 - Sep 2022Santa Monica, California, Us• Established the site experience strategy of UMG’s D2C division within a proprietary Shopify theme (template) utilized by 800+ online artist stores, growing revenue for specific stores by 10x within one year, achieving over 8-figure sales.• Led a team of 12 (with 5 direct reports) that worked across different record labels & artists, including Taylor Swift, The Rolling Stones, and The Weeknd.• Cross-functional collaboration with Product, Engineering, Analytics, Marketing, and team members in other territories (Japan, UK, Europe).• Led A/B testing initiatives resulting in CVR increases upwards of 3x.• Reported to the VP of eCommerce. -
Senior Manager, Audience GrowthUniversal Music Group Mar 2020 - Jul 2021Santa Monica, California, Us• Created email and SMS acquisition & retention strategies that resulted in a 5x higher repeat rate, 20% higher AOV, and 10x revenue in just 1 year.• Collaborated cross-functionally with Product on CRM tooling as a key decision-maker, and UMG’s Audience Growth division on lead generation strategies that generated over $1M over short periods.• Added customer surveys and site feedback to understand customer needs.• Developed and managed two loyalty programs with over 500k members.• Reported to the VP of Marketing.
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Manager, CrmUniversal Music Group Mar 2018 - Mar 2020Santa Monica, California, Us• Pioneered a holistic view of CRM within the company, focusing not only on email marketing strategy but on the entire customer journey and experience. • Worked with artists such as The Rolling Stones, The Beach Boys, and Ringo Starr, and eCommerce stores such as The Sound of Vinyl and uDiscover Music.• Drove customer acquisition programs alongside our media planning team (e.g., sweepstakes, free plus shipping, etc.)• Reported to the VP of Marketing.
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Ecommerce & Marketing ConsultantVarious Companies Jan 2017 - Sep 2022Greenwich, Ct, Us• eCommerce and Marketing consultant for small businesses in industries such as Food, Beauty, and Wellness, with a focus on growth strategies.• Developed brand marketing and full-funnel strategies, which included social, CRM, and paid media, managing budgets of $5k-$50k a month, generating a ROAS of up to 6x on Meta (Facebook/Instagram).• Past clients include Pasta Sisters, Social Hive Agency, Rich Music, Chosen Few Entertainment, Morplay Digital, Vera Mona, BroglieBox, DNA Cosmetics & more. -
Customer Success ManagerMitú Mar 2015 - Jun 2017Los Angeles, California, Us• Pioneered content monetization strategies for YouTube creators, growing total company revenue by 10x within 2 years.• Product managed a proprietary suite of client-facing tools and offered client support, increasing client satisfaction and increasing retention rate by 2x.• Reported to the VP of Operations & Product. -
Intern, PublicitySony Music Entertainment Sep 2014 - Dec 2014New York, Ny, Us• Assisted the publicity department at RCA Records' LA office, working under the supervision of Mika El-Baz and Jamie Abzug, then SVP and VP of Publicity, respectively.• Worked on releases by Miley Cyrus, Mark Ronson, Walk The Moon, and Becky G, pitching artists to the media and doing media research. -
Intern, Brand PartnershipsLive Nation Jun 2014 - Sep 2014Beverly Hills, California, Us• Assisted Keith Gelman, VP of Artist Partnerships at Artist Nation, Live Nation's management division (formerly known as Front Line Management, created by Irving Azoff), with a roster of 250+ artists including Paul McCartney, Madonna, U2 and Maroon 5.• Led brand sponsorship pitches and researched brand marketing activity and industry trends. -
Intern, Talent ManagementFullscreen, Inc Feb 2014 - May 2014Playa Vista, California, UsAssisted music talent managers Daniel Rosen and Alyssa Manning, who managed YouTube stars such as Charlie Puth, Pentatonix, and Lindsey Stirling, and Andrew Graham (now CAA), who managed influencer Connor Franta. -
WriterVarious Companies Jan 2007 - Dec 2013Greenwich, Ct, Us• Graduated from a Top 3 Journalism university in Brazil (PUC-SP).• Staff writer for two leading Brazilian media outlets (Folha de S.Paulo and VEJA magazine).• Created infographics and other multimedia content such as videos and podcasts.
Carol Nogueira Skills
Carol Nogueira Education Details
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UclaDigital Marketing -
Pontifícia Universidade Católica De São PauloCommunication And Media Studies
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CourseraFoundations Of User Experience (Ux) Design
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Y CombinatorStartup School
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Ux Writing HubUx Writing
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HmntycntrdHumanity-Centered Masterclass
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UclaBlockchain
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Harvard UniversityCopyrightx
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UclaMusic Business
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SenacFashion Design
Frequently Asked Questions about Carol Nogueira
What company does Carol Nogueira work for?
Carol Nogueira works for Fabletics
What is Carol Nogueira's role at the current company?
Carol Nogueira's current role is Marketing & eCommerce Executive | Director @ Fabletics | Ex-Neiman Marcus, Universal Music.
What is Carol Nogueira's email address?
Carol Nogueira's email address is ca****@****sic.com
What is Carol Nogueira's direct phone number?
Carol Nogueira's direct phone number is +131069*****
What schools did Carol Nogueira attend?
Carol Nogueira attended Ucla, Pontifícia Universidade Católica De São Paulo, Coursera, Y Combinator, Ux Writing Hub, Hmntycntrd, Ucla, Harvard University, Ucla, Senac.
What are some of Carol Nogueira's interests?
Carol Nogueira has interest in Human Rights, Animal Welfare, Education.
What skills is Carol Nogueira known for?
Carol Nogueira has skills like Social Media, Blogging, Music, Content Strategy, Music Industry, Digital Marketing, Writing, Youtube, Marketing, Marketing Strategy, Google Adwords, Seo.
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