Enzo Rodrigues Nogueira Email and Phone Number
Graduated with a Bachelor's degree in Business Administration from the University of São Paulo (FEA-USP), where I served as President of the Entrepreneurship Laboratory, an experience that profoundly shaped my understanding and passion for entrepreneurship.Driven by a quest for a broader, global perspective, I embarked on an academic exchange program at the Technical University of Berlin, immersing myself in topics such as Entrepreneurship, Innovation Management, and Sustainability. There, I delved into the UN Sustainable Development Goals (SDGs) and the pivotal role of innovation in fostering genuine sustainability.In the professional realm, I co-founded a Growth Marketing Agency and Consultancy firm, mkty, where I played a pivotal role in shaping its foundation and growth. Collaborating with businesses across diverse sectors, I helped define and implement growth strategies while spearheading project management initiatives to enhance operational efficiency and client satisfaction.Subsequently, I transitioned into roles that allowed me to leverage my expertise in marketing and growth. As a Growth Marketing Strategist and Customer Experience professional at Indaband, I've continued to apply my skills in driving impactful growth strategies and enhancing customer experiences.My career journey has been guided by a steadfast commitment to applying principles of entrepreneurship, innovation, and sustainability in the business landscape. I'm excited about the prospect of embracing new opportunities and challenges in this dynamic field.
Quintoandar
View- Website:
- quintoandar.com
- Employees:
- 1433
-
Senior Growth MarketingQuintoandar Jul 2024 - PresentSão Paulo, BrazilProject management with multiple stakeholders, coordinating multidisciplinary teams (Marketing, Product, Data, Creative) and ensuring the delivery of defined results.Defining the user acquisition strategy for the app through Paid Media campaigns, driving user growth and reducing acquisition costs.Data analysis to understand user behavior throughout the funnel, generating new insights and tests, and continuously optimizing campaign performance.Development of communication strategies and creative guidelines for advertising campaigns, aligned with the strategy for each stage of the user journey. -
Performance/ Growth Marketing SpecialistAgendart Jan 2023 - PresentSão Paulo, São Paulo, BrazilDevelopment and implementation of marketing strategies targeted at the B2B segment, focusing on customer acquisition and retention.Management of digital marketing campaigns, including email marketing, SEO, and paid advertising, increasing visibility and generating qualified leads.Collaboration with sales teams to align strategies and maximize the impact of marketing initiatives.Conducting market analyses to identify opportunities and trends, adjusting strategies as needed.Driving the development of relevant and educational content to engage and inform the target audience, including articles, social media posts, and promotional materials.Monitoring performance metrics and KPIs to evaluate the effectiveness of campaigns and generate reports for senior management.Fostering strategic partnerships with influencers and industry organizations to enhance brand presence and generate business opportunities. -
Growth Marketing Strategist & Customer ExperienceIndaband Jul 2023 - Jul 2024São Paulo, BrazilAnalyzed user behavior throughout the funnel, from download to conversion, identifying opportunities for improvement in the acquisition strategy.Conducted user research, interviews, and analyses to guide product development strategies, new features, and enhancements.Managed a continuous feedback loop with users via CRM and support channels, generating insights and resolving issues.Developed and implemented strategies to maximize user acquisition, including Paid Media, influencer campaigns, corporate partnerships, and App Store Optimization (ASO).Created a best practices playbook to guide the growth approach. -
Co-Founder & Marketing StrategistMkty Mar 2020 - Dec 2022São Paulo, São Paulo, BrazilStructured the Growth/Performance area for over 30 clients across different sectors. Key projects include: Ollie, Sallve, Vendah, Visagio, Desinchá.Results achieved: revenue growth from 0 to 7 figures monthly for early-stage companies; up to 4x growth for clients who had been stagnant for over a year.Developed internal processes for mkty, focusing on its initial structuring, and assumed a leadership role as the primary contact between other consultants and the company's CEO.Engaged with CEOs and marketing directors to understand their organizational needs and develop the strategic planning for the area. Maintained active and continuous communication, building a strong partnership throughout the projects.Performed marketing structure analysis and diagnostics, identifying obstacles and growth opportunities, and proposed innovations in customer acquisition and retention strategies.Conducted competitor analysis to build product portfolios, pricing, redefine brand positioning, communication and website, and defined the media mix.Created performance monitoring reports, establishing KPIs for decision-making and generating insights for continuous performance improvement and future test direction. -
Growth Marketing AssistantBeyoung Apr 2018 - Aug 2019São Paulo E Região, BrasilCrafted performance reports based on key performance indicators (KPIs) such as CTR, CPC, CPA, CPL, ROAS, CAC, etc.Developed, configured, and managed ad structures with a focus on customer acquisition and retention across various platforms including Meta Ads, Google Ads, Linkedin Ads, and TikTok Ads.
Enzo Rodrigues Nogueira Education Details
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Innovation Management And Entrepreneurship -
Business Administration And Management, General
Frequently Asked Questions about Enzo Rodrigues Nogueira
What company does Enzo Rodrigues Nogueira work for?
Enzo Rodrigues Nogueira works for Quintoandar
What is Enzo Rodrigues Nogueira's role at the current company?
Enzo Rodrigues Nogueira's current role is Marketing Strategist | Growth Marketing | Customer Experience | Paid Media.
What schools did Enzo Rodrigues Nogueira attend?
Enzo Rodrigues Nogueira attended Technische Universität Berlin, Faculdade De Economia, Administração E Contabilidade Da Universidade De São Paulo.
Who are Enzo Rodrigues Nogueira's colleagues?
Enzo Rodrigues Nogueira's colleagues are Eduardo Torelly, Danilo Fiorin, George Assis, Iury Zanonni, Bárbara Dambroz, Maria Victória Grecco, Giovanna O..
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