As the Deputy Commercial Director at SFG, a leading furniture group in the Middle East, I oversee the development and execution of the group's commercial strategy, with a focus on B2B sales, key account management, and export. I have more than 12 years of experience in the furniture industry, working across different functions and markets.I am passionate about creating value for our clients, partners, and stakeholders, by delivering high-quality products and services that meet their needs and expectations. I leverage my strong negotiation, business planning, and market analysis skills to identify and pursue new opportunities, expand our presence, and increase our market share. I also lead and support a team of talented sales and marketing professionals, empowering them to achieve their goals and grow their careers.