Noha Jadallah Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

As the head of the Content Programming and Planning team, I drive the strategic deployment, communication, and curation of acquired content across multiple platforms run by evision. This includes all content ranging from Linear TV to FAST, EST, SVOD and AVOD across six platforms including STARZ ON and TV by e&. My role focuses on optimizing content scheduling to align with acquisition rights, ensuring the successful deployment of all titles as planned, maximizing audience engagement through effective curation, and reporting results.I lead a dynamic team, fostering efficiency and collaboration in content programming workflows to deliver seamless viewing experiences. With a focus on strategy and precision, I ensure our content reaches the right audience at the right time, driving both viewer satisfaction and business objectives.

United Arab Emirates

* Launched in 66 markets across MENA, Africa, and the Indian subcontinent, HUAWEI Video, astreaming app available on Huawei devices in select markets, including Connected TVs.* Raised the app's regional performance to #1 globally within its first year of launch, by establishing effective content, sales & marketing strategies, reaching 35M monthly active users to date.* Cemented the app's operational success, notwithstanding the complex mega-aggregator offering of over 100K hours of UGC, premium AVOD, SVOD, TVOD, TV, and FAST channels.* Ran ATL campaigns with multiple partners, including STARZPLAY, Weyyak, and Mobily KSA. Established new regional comms channels, including a B2B website, and created a cohesive BLT always-on strategy for content promotion using owned media (in-app, social, and push).* Fully designed the app's UI per market, effectively utilizing AI for personalized content curation, alongside thoughtfully aligned ad slots, resulting in a 4.5star rating from users in our app store. * Launched HUAWEI Ads across all sections, including Splash, new formats of Native as well as Roll Ads, displayed for all non-VIP users, securing the region's #1 international ranking for ad requests.* Built four tactile dashboards to simplify big-data analysis & reporting, and used findings to help implement UX/UI improvements with one of the world's leading R&D teams.

Dubai, United Arab Emirates

Supported the network with all content-related needs of the OSN digital platform, including the launch of Disney+ during the first wave of pandemic lockdowns. Aligned all internal and external resources to establish strategies for content selection, editorial direction and media management processes, much of which are still in use by the network today. Externally represented the platform and internally streamlined all content-related communications to new and existing customers across all touchpoints. Ensured network objectives are met by delivering strategic data-driven plans supporting the product development roadmap.

Dubai Media City, Dubai, United Arab Emirates

Headed a team of 25, responsible for the presentation of over 40 owned & operated live-TV channels, guardians of its on-air 'look & feel'. A key player in delivering a complete Network rebrand, six new channel launches, and the successful deployment of a new on-air graphics display system, Dynamic Branding. Consistently delivered the Network’s content promotions needs and successfully implemented strategies that enhanced the experience. Developed a report using the Network’s inbuilt Audience Measurement System, and shared findings across the business.

Dubai, United Arab Emirates

As the brand owner of a new IPTV product, I played a key part in ensuring alignment across the business and with our customers in regards to the product launch, media campaigns, development plans, and the UX proposition. Delivered a comprehensive 360 launch campaign, with ATL, TTL and BTL assets alongside our key customers and agency partners. Created the platform's content promotions strategy using its UI and our customer's portfolio of owned assets. Scrutinized analytics and provided product development input based on customer insights, research, and usage reports.

Doha, Qatar

My core responsibility was to manage marketing campaigns using external media (OOH, Print, Cinema, Radio & Digital) across the MENA region, for major content priorities. I managed existing relationships with media agencies to ensure the continued smooth implementation of current media plans, optimizing if/when required, as well as developing new strategies for upcoming campaigns. With my extensive knowledge and comprehensive background with network owned assets, I also paved the way for new forms of communication within the company, a critical step in helping align marketing messages across all platforms.

Auckland, New Zealand

Developed strategic marketing campaigns for the Network's key priority content, ensuring fair share split and best use of owned media. Optimized marketing objectives by leveraging resources from multiple departments within the Network. Oversaw the day-to-day implementation of media plans by various teams across the business (linear, digital & radio). Used various research tools to define and target demographics and ensure campaigns are optimized to reach the intended audience through the efficient use of available media and budgets. Ensuring owned media plans are in-line with earned and paid media so as to provide a holistic overview. Providing post analysis for future learning as well as ROI reports for the board of directors and commercial clients.

Auckland, New Zealand

Here is where I learned to delve into the mindset of the audience, creating a seamless viewing experience, by analyzing viewer ratings, and understanding the demographic targeting process. I also began learning how to help open the lines of communication between departments in a large organization, enabling me to tackle issues and problems before they go to air. I participated in my first new tech project roll-out, aiding in the deployment of Bookable Promos. I also successfully took over the complete procedure for effective cross-promotion between the Network's free-to-air and encrypted channels.

Auckland, New Zealand

I started my career at SKY TV as a co-ordinator in charge of producing correct information for the Electronic Programme Guide. This job introduced me a number of skills including the use of IBMS software, procedures for managing amendments as well as fact-checking and time management.

Auckland, New Zealand

In this position I was focused on selling the benefits of advertising within ethnic media to major corporate businesses, large organizations and government agencies. Managing all aspects of client media campaigns,including B2B sales, creating media quotes, liaison between clients and media owners as well as presenting proposals.

Bachelor Of Arts (B.A.), Sociology And Film, Television & Media Studies

Activities and Societies: I was a geek at school... but managed to play a lot of sport too!Bachelor of Arts with a Major in Sociology.

High School Certificate, High School/Secondary Diplomas And Certificates

Activities and Societies: Many sports, including Netball, Tennis & BadmintonHigh School graduate