Noha Abou-Taleb Email & Phone Number

- Localized the global brand strategy and developed the communication framework that supported achieving the business goals - Translated the strategy into action for the brand, consumer, enterprise, internet and roaming segments- Delivered timely and integrated communication campaigns in all points of customer contact- Sustained and developed brand consideration and preference versus competition- Optimized and managed communication spend, while supporting profitability targets

- Developed communication strategy and implemented annual communication plans.- Developed and control the annual communication budget.- Managed the communication team and the implementation of all communication activities for all brands in cooperation with the advertising agencies and internal departments.- Managed the relation with all advertising agencies and vendors.- Evaluated and assessed all communication activities for all brands.- Developed competitive review and analysis

- Developed communication strategy and implemented annual communication plans.- Developed and control the annual communication budget.- Managed the communication team and the implementation of all communication activities for all brands in cooperation with the advertising agencies and internal departments.- Managed the relation with all advertising agencies and vendors.- Evaluated and assessed all communication activities for all brands.- Developed competitive review and analysis

- Developed events strategy and implemented annual events planners for all brands.- Developed and controlled the events annual budget.- Screened all requirements for company support of local events for their effectiveness.- Managed the relation with events’ organizers and advertising agencies.- Developed competitive review and analysis.- Managed the development, production and distribution of giveaway

- Developed and implement annual plans for all below the line activities for all brands.- Developed and controlled the annual budget for all below the line activities.- Developed and implemented the sales outlets branding strategy.- Managed the relation with the advertising agencies and vendors.- Developed competitive review and analysis.

- Executed communication strategy and integrated annual communication plan.- Managed the annual communication budget.- Executed the sales outlets branding strategy.- Managed the relation with all agencies and vendors.- Maintained competition information.

•Summer 1995 & summer 1994: Administration Department•Summer 1993: Marketing Department•Summer 1992: CCO Office