+ Be a team lead for 3 departments; Digital Communication Channels, E-Commerce and Self Publishing Platform.+ Guideline & Consult team about digital marketing to meet business direction and company revenue.

+ Create and manage digital marketing strategy and planning social media strategy for local and chinese market to drive awareness and traffic in the mall.+ Develop website, mobile app and iBeacon by using Sitecore system.+ Control personalization content strategy for own channels, objective to drive in mall spending.+ Work closely with Marketing, Merchandize & Leasing and Tenants to execute campaign and activity.+ Craft and execute the optimal paid media strategy, and partnerships with online networks for advertising.+ Monitoring social voice and coordinate with internal stakeholders to improve mall services.+ Consultant for ticketing development project

Take care of all digital media channels both internal and external, such as Intranet, Website, Lotus Notes and Social Media included paid media.+ Manage digital marketing strategy and plan including a social media strategy.+ Work with internal departments and digital agency to create product acquisitions campaign and online promotions.+ Creative content strategy and brand awareness campaign activities for fans to meet each campaign objective.+ Create online advertising and medias queuing, preparing brief for internal designer or external agency and final design decision.+ Manage relationships and work flow with internal stakeholders and agencies.+ Keep abreast of the changing digital landscape along with competitor intelligence to ensure digital assets are industry.+ Monitoring social voice and coordinate with internal stakeholders to improve services and solve customer issues.+ Revamp digital communication channels both Intranet and Website to support brand reputation awareness.+ Work with digital agency and internal departments to implement SEO and maximize search traffic.+ Create and Maintain social media platforms.+ Develop and maintain content to update products and services information.+ Working closely with the Advertising, Product, IT Team to create all digital execution (Email Campaigns, SEM) are executed on time, plan and budget.+ Gathering requirement from all business units and coordinate with IT Team and website developer agency. Creating workflow & specification. Q&A list and communication plan before launch a project.

+ Project Management: Most of time during the day I spent as a Project overview for all responsible to manage CRM projects for Danone Dumex Malaysia and Singapore, resources planning, control scope, estimate risk and communicating with production stuff through the project lifetime. Preparing web flow document, sitemap, IA, Wire frame, and gathering web resources and contents to support production works. I also love to chat and meet with people, that’s why coordinate and communication, is not my problem because I always have to coordinate between Account Team, Production Team, and 3rd parties regarding client requirements, project progress, and problems found during the implementation phase.

+ Website Project Management: Most of time during the day I spent as a Project overview where I will be managing key accounts from start to finish. I realize that my management role can be exercised as a form of experience.+ Consultant: As a 'consultant'​ I feels comfortable sitting with a team (training and buddy team provided), I'll notice that my 'Experience'​ sensibility plays as much an important role as my 'Technical'​ and my 'Marketing Creativity'​ of the website can help make me outstanding.+ Client Relationship: I enjoy assisting in the process of client hearing first hand about client's requirements and am able to make 'suggestions' on the fly that will be valid throughout the production cycle. I will also generate necessary documents to accompany the consultation session (major documents). So I realize that my communication skill is very crucial. + Production Traffic Management: As a Traffic Manager, I love to manage the production work flow (get requirement from Client Service Team, checking timeline and manage schedule for Designer and Programmer for all of projects)