Nola C. Email & Phone Number

Seatac, Wa

Worked closely with the ownership team of this B2C/B2B business to increase sales and customer traffic through multiple channels including the corporate website, email marketing, social media, 5 retail stores, events, and advertising. • Managed website content, merchandising, and search engine optimization (SEO).• Segmented markets for relevant email communications.• Generated brand awareness, leads, and sales on Facebook for a clear ROI in social media.• Analyzed Google Analytics, email metrics, and other campaign metrics for optimization.• Created the Google Analytics scorecard to report traffic, conversions, and revenue.• Increased the company's average online purchase value by 50%.

Managed marketing and sales for this online ad agency. Engaged clients in 4 states and assisted them in increasing sales using SEM, display advertising, remarketing, social media, and e-Deal solutions.• Conducted comprehensive research and analysis of customers, competitors, and market segments.• Used Salesforce to track prospects and sales pipeline activity.• Developed and presented the business case to management.• Analyzed performance metrics and optimized online advertising campaigns.• Created text ads for A/B testing and target keyword lists to enhance SEM effectiveness.

Managed administrative/marketing functions for this SaaS-based customer interaction technology firm.• Redesigned the website content and supported marketing initiatives.• Created marketing copy and conducted research and analysis.

Published at Amazon.com.

Worked cross-functionally to increase revenue by increasing customer loyalty and by marketing existing and new products/services through websites, email marketing, direct marketing, retail stores, partner marketing, networking, events, and advertising. Managed multiple projects and multi-channel marketing campaigns. Identified growth opportunities and key contacts. Increased profitability 100%. Customer Relations Management Activities• Managed new customer retention programs.• Analyzed customer feedback and behavior to identify trends, gaps, and opportunities.• Facilitated cross-functional teams to improve the customer experience and retention levels.• Documented and implemented "best practices" to improve operational efficiency.• Trained internal stakeholders on processes for customer touch points. • Increased customer retention by 12% and "recaptured" lost customers.• Reduced customer churn rate by 4%.Marketing Management Activities• Conducted extensive research related to customer demographics, competitors, and markets.• Developed the marketing calendar and marketing processes. • Managed marketing teams, email campaigns, online merchandising, and website content.• Handled corporate brand compliance, advertising, promotions, and media relations.• Served as in-house writer and editor.• Developed marketing copy and value propositions.• Tracked, analyzed, and optimized performance metrics.

Worked with Executive Managers to increase revenue by identifying RFP sales opportunities.• Prepared sales proposals and PowerPoint sales presentations.• Developed marketing copy and value propositions.• Submitted sales proposals on time 100% of the time.• Handled press releases and articles for media publication.• Ensured compliance to corporate brand standards. • Built consensus to complete stalled marketing projects.

Master, Business Administration

Earned a Master of Business Administration while working full-time at Schweitzer Engineering Laboratories, Inc. Developed and delivered.

Bachelor Of Science, Human Development

Certificate, Customer Relations Management

Certificate, Continuous Improvement Management

Certificate, Project Management