Nola C. Email & Phone Number

Seatac, WA

• Worked closely with the ownership team of this B2C/B2B business to increase sales and customer traffic through multiple channels including the corporate website, email marketing, social media, 5 retail stores, events.
• Managed website content, merchandising, and search engine optimization (SEO).
• Segmented markets for relevant email communications.
• Generated brand awareness, leads, and sales on Facebook for a clear ROI in social media.
• Analyzed Google Analytics, email metrics, and other campaign metrics for optimization.
• Created the Google Analytics scorecard to report traffic, conversions, and revenue.

• Managed marketing and sales for this online ad agency. Engaged clients in 4 states and assisted them in increasing sales using SEM, display advertising, remarketing, social media, and e-Deal solutions.
• Conducted comprehensive research and analysis of customers, competitors, and market segments.
• Used Salesforce to track prospects and sales pipeline activity.
• Developed and presented the business case to management.
• Analyzed performance metrics and optimized online advertising campaigns.
• Created text ads for A/B testing and target keyword lists to enhance SEM effectiveness.

• Managed administrative/marketing functions for this SaaS-based customer interaction technology firm.
• Redesigned the website content and supported marketing initiatives.
• Created marketing copy and conducted research and analysis.

Published at Amazon.com.

• Worked cross-functionally to increase revenue by increasing customer loyalty and by marketing existing and new products/services through websites, email marketing, direct marketing, retail stores, partner marketing.
• Managed new customer retention programs.
• Analyzed customer feedback and behavior to identify trends, gaps, and opportunities.
• Facilitated cross-functional teams to improve the customer experience and retention levels.
• Documented and implemented "best practices" to improve operational efficiency.
• Trained internal stakeholders on processes for customer touch points.

• Worked with Executive Managers to increase revenue by identifying RFP sales opportunities.
• Prepared sales proposals and PowerPoint sales presentations.
• Developed marketing copy and value propositions.
• Submitted sales proposals on time 100% of the time.
• Handled press releases and articles for media publication.
• Ensured compliance to corporate brand standards.

Master, Business Administration

Earned a Master of Business Administration while working full-time at Schweitzer Engineering Laboratories, Inc. Developed and delivered.

Bachelor Of Science, Human Development

Certificate, Customer Relations Management

Certificate, Continuous Improvement Management

Certificate, Project Management