• Created role from within by matching personal strengths with identified company needs and opportunities through initial SWOT analysis • Establish message and identify opportunities to penetrate key audiences • Prioritize, create and communicate brand message though wide range of brand education campaigns and marketing projects• Run and successfully scale ongoing online and social media ad campaigns • Create and maintain analytics to ensure optimal and improve future performance • Partner with web development team to design and improve website performance• Responsible for maximizing all Ecommerce related sales• Collaborate with and serve as lead contact for Authorized Online Resellers • Key lead in scaling and hiring efforts during company growth

-Attain and develop new Dealer business-Maintain existing Dealer network -Maximize profitability by fulfilling needs of dealer and commercial fleet clients-Build market presence and brand awareness through online and social media channels