Senior Manager - Demand Generation
Current- Leader of Demand Generation team & efforts
- Successfully led and implemented a lead collection change from web form to Qualified chat bot
- Efforts have resulted in 1,000% increase in MQLs and 600%+ increase in attributed revenue
- Efficiently lead Affiliate, Referral, Marketplace, and Review channels
- Responsible for all prospect messaging/outreach, primarily utilizing Pardot email
- Leading the rollout of the new Reseller & Partnership Program