Nolan O.

Nolan O. Email and Phone Number

Senior Director of Digital Marketing @ Newport Healthcare
Madison, WI, US
Nolan O.'s Location
Greater Madison Area, United States
About Nolan O.

I've overseen the digital marketing strategies for adolescent and adult mental health and addiction treatment facilities across the US. I specialize in building digital marketing strategies utilizing tactics including marketing automation, SEO, SEM, and web optimization in the healthcare space. I've utilized SEMrush, SurferSEO, Google Analytics, Google Ads, Facebook Ads, StackAdapt, Looker Studio, Optimizely, Eloqua, CrazyEgg, Google Tag Manager, Salesforce, OneSignal, Pardot, Invoca, Call Tracking Metrics, Asana, Jira, Birdseye, PowerBi, Sprout, ChatGPT, MailChimp, Upwork, Fiverr, and Canva to help build, track, and optimize campaign performance.

Nolan O.'s Current Company Details
Newport Healthcare

Newport Healthcare

View
Senior Director of Digital Marketing
Madison, WI, US
Employees:
495
Nolan O. Work Experience Details
  • Newport Healthcare
    Senior Director Of Digital Marketing
    Newport Healthcare
    Madison, Wi, Us
  • Newport Healthcare
    Senior Director Of Digital Marketing
    Newport Healthcare Nov 2023 - Present
    As the parent company of two of the preeminent mental health programs in the United States, Newport Healthcare’s behavioral healthcare services are dedicated to treating teens, young adults, and families who are struggling with depression, anxiety, and trauma-related issues. As a primary mental health treatment program, we also work with young people who have co-occurring issues, such as eating disorders and substance use disorders, as well as issues with social media and other technology-related addictions.
  • Newport Healthcare
    Digital Marketing Director
    Newport Healthcare May 2022 - Nov 2023
    Remote
  • Newport Healthcare
    Senior Digital Marketing Manager
    Newport Healthcare Jun 2020 - May 2022
  • Tree Top Staffing Llc
    Head Of Marketing Development
    Tree Top Staffing Llc Jun 2023 - Present
    United States
  • Take 2 Marketing
    Co-Owner
    Take 2 Marketing May 2023 - Present
    Digital marketing company designed to help small business owners.
  • Ciderscene
    Owner & Website Admin
    Ciderscene Jul 2016 - Sep 2024
    We started as simple cider enthusiasts, but have now taken a more active role in growing the cider scene in North America and exploring the changes in the cider revolution. We bring cider news, reviews, and recipes to cider fans while providing content for beer & wine fans to bring them into the world of cider.
  • Healthgrades
    Integrated Marketing Manager
    Healthgrades Sep 2019 - Jun 2020
    Madison, Wisconsin Area
    Healthgrades is focused on providing trusted information that allows consumers and providers to make meaningful connections. As an Integrated Marketing Manager, you would showcase your impressive analytical skills and strategic planning chops. In this role, you will leverage HG’s market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.Job Duties:• Worked with clients directly to understand their marketing needs and identify relevant data insights.• Created innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities.• Engaged internal resources and partners for project/campaign planning and unified expertise.• Drafted proposals laying out integrated strategies and expected outcomes for client review.• Reported results and explain implications of executed strategies to clients.• Analyzed strategy results and make recommendations for optimization.
  • Acadia Healthcare
    Senior Marketing Manager
    Acadia Healthcare Apr 2018 - Sep 2019
    Franklin, Tennessee
    My final role included:- Managing facility leadership direction and approaches on a variety of tasks and projects.- Managing internal/external marketing campaigns, including budgeting, creation, execution, and optimization. - Managing all collateral needs for Acadia brands, with minimal inaccuracies.- Managing peers and reports – projects, soft skills, hard skills, overall growth, etc.- Managing team-wide projects that may have immediate and long-term due dates.- Initiating in high-level brainstorming sessions on improving current, and creating new, campaigns.- Initiating and engaging in challenging discussions on past, current, and new strategies.- Developing new marketing campaigns and initiatives.- Training/informing team on/of new campaigns, goals, expectations, and best practices.- Developing and executing digital and traditional marketing campaign strategies.- Developing and executing internal tasks to achieve goals and expectations set by executive-level management.- Website maintenance, improvements, content/creative migration, landing page creation, and general audits.- Analyzing data from AdWords, Google Analytics, and other internally used platforms. - Coordinating with internal teams to implement SEO strategy and overall website visibility. - Researching and connecting with suitable venues for Acadia facility brand mentions and link development.- Contacting external sources to build relationships for link and brand development.- Developing and implementing project tasks, meet timelines, and communicate effectively.- Providing project status updates and deliverables with internal team and external sources.- Ensuring quality improvement by identifying and understanding issues and opportunities. - Training business and marketing users in maintaining their websites in WordPress.- Providing guidance, education, and support to team members at lower levels – managers, coordinators, specialists, etc.
  • Acadia Healthcare
    Marketing Manager
    Acadia Healthcare Nov 2016 - Mar 2018
    Franklin, Tennessee
  • Acadia Healthcare
    Marketing Coordinator
    Acadia Healthcare Nov 2015 - Nov 2016
    Franklin, Tennessee
  • Smg |  Coronado Pac - Bmo Harris Bank Center - Davis Park
    Marketing Coordinator
    Smg | Coronado Pac - Bmo Harris Bank Center - Davis Park Oct 2013 - Oct 2015
    Rockford, Illinois Area
    - Carried out specific marketing procedures related to events and hockey games.- Acted as the department lead in social media including Facebook,Twitter and website content for the BMO Harris Bank Center and Coronado Performing Arts Center.- Created & maintained budgets, sales and marketing reports, event files, expense records and other related documents.- Utilized Photoshop to create marketing materials and social media.- Managed and directed grassroots and viral efforts for all applicable events and games.- Implemented marketing programs and promotions.- Maintained files within the Marketing Department (i.e. press clips, photos).- Helped coordinate activities and strategy for a street team to promote events.- Joined EDEEN New Narratives partners in "Moving the Needle" public relations campaign.- Maintained relationship with the local Chamber of Commerce.- Filled public speaking roles for upcoming events when needed.

Nolan O. Education Details

  • Northern Illinois University
    Northern Illinois University
    Alumni

Frequently Asked Questions about Nolan O.

What company does Nolan O. work for?

Nolan O. works for Newport Healthcare

What is Nolan O.'s role at the current company?

Nolan O.'s current role is Senior Director of Digital Marketing.

What schools did Nolan O. attend?

Nolan O. attended Northern Illinois University.

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