Nolan Donovan Email & Phone Number

Denver, CO, US

• Prioritize backlog and monitor team velocity, employing metrics for sprint planning and engaging stakeholders to establish achievable timelines for iterative development
• Own roadmap for analytics dashboard and website builder

• Led development of 0-1 features for a website builder platform targeting the pain points of our small law firm customers, working with UX designer and engineering to create user stories
• Directed a cross-functional team of developers and QA analysts in migrating our customer base to a new version of our website-building platform, completing the project ahead of schedule

• Scaled Google Ads program by collaborating with sales and software developers to automate sales estimates, reporting, performance monitoring, and budget management
• Leveraged industry benchmarks and internal data to establish campaign KPIs; creating SOPs to reliably diagnose and address issues in underperforming campaigns
• Directed A/B testing and data analysis to identify outliers, creating strategies that could repeatedly surpass industry averages

• Implemented Google Analytics Ecommerce tracking to report on impact in terms of dollars
• Replaced Excel reports with interactive Looker Studio dashboards to facilitate client insight
• Main point of contact for SEO questions for clients in the banking, pest control, and self-storage industries

• Account Strategy, SEO, Analytics, Reporting, PPC and Account Management
• Manage all aspects of Google Search Ads from keyword research, implementation and optimization
• Create SEO policies, processes, and practices to be followed during the production of new websites

• Primary point of contact for 100+ small law firms, reducing churn by proactively identifying and responding to customer issues and concerns

• Wrote pitches for TAKE5 South by Southwest activation
• Conduct and report on QSR media monitoring for Dairy Queen, Sonny’s BBQ, and Quiznos
• Create briefing books to provide insight on media contacts for outreach

• Managed and set $6,000 promotional budget and voting member on budget of over $150,000
• Created ~$3,750 in value building relationships with venues to organize 100+ ticket giveaways
• Grew Facebook and Twitter followings by 13% and 10% respectively

Lawrence, Kansas Area

• Promoted events through video and photo production with an emphasis on use in digital channels

Full-Stack Web Development Bootcamp

Intensive/accelerated web development course training Java and JavaScript skills. Coverd core concepts and industry practices such as.

Bachelor'S Degree, Marketing

Activities and Societies: President – KU Marketing Club