Lead a team of multi-disciplinary creatives and strategists in building and scaling the content program for Cisco B2B SaaS offering, Webex Events (formerly Socio).Grew organic search traffic 10x in 18 months, leading to all-time high organic MQLs.Grew social media LinkedIn engagement over 400%.Managed the rebrand from Socio to Webex Events, post-acquisition.Elevated Webex Events into #1 G2 Leader position across 3 primary categories.Hosted and produced two seasons of the "Event Horizons" podcast, listened to in 30+ countries.Won the Webex Marketing "Empathy Award" in Q2 20232022 Content Marketing Awards Finalist: Best B2B Branded Content Campaign for WebexOne.Named one of the "12 Event Tech Experts Moving the Industry Forward in 2022" by BizBash.

Developed and executed a comprehensive content strategy in order to build authority, increase awareness of offerings, and generate marketing qualified leads.Produced original B2B content and integrated marketing campaigns to lead prospective clients through the customer journey.Managed the launch of IBM Cloud Pak for Integration, a containerized hybrid integration platform — one of the 6 original Cloud Paks.Collaborated with SVP to create keynote presentations for annual IBM Think conference.

Lead marketing efforts for a high-performance home electronics industry leader, helping transform it from a regional retail company to a national eCommerce brand.Developed and executed a comprehensive content strategy utilizing high-quality original content to build and engage a community of audio enthusiasts. Lead to over 1,000% organic growth in less than 2 years, making Audio Advice the fastest-growing online retailer of high-performance audio products in the US.

Developed comprehensive, end-to-end content and social media marketing plans, campaigns, and creative assets to meet the business goals of clients. Established workflows and processes to increase efficiency while delivering exceptional client work on-brand, on time, and on budget.Met with clients regularly to pitch ideas and campaigns and report on results in order to strengthen relationships, communicate value, and identify key areas of improvement.Worked with clients across various industries including technology, experiential and adventure tourism, professional services, and healthcare.

Produced and managed the creation of high-quality creative assets and campaigns including web copy, blogs, eBooks, videos, infographics, creative advertising assets, and interactive media.Lead creative brainstorming sessions and pitched ideas to clients in order to build trust, get buy-in, and generate excitement.

As a Digital Strategist at the Center for Responsible Lending, I developed content assets and social media programs to raise awareness and educate consumers, community advocates, and policymakers about the impact of predatory lending. My work aimed to promote a fair and inclusive financial marketplace that creates opportunities for all credit-worthy borrowers, regardless of their income. We leveraged various mediums, including videos, graphics, webinars, and interactive campaigns to drive engagement and protect marginalized and underserved groups, such as people of color, women, rural residents, and low-wealth families and communities.