Nolan Plant Email & Phone Number

Napa, California, United States

Remote

Priority Wine Pass helps connect wineries with wine lovers. We provide our customers with discounts and elevated experiences at over 450 partner wineries across California, Oregon, and Washington making it the largest wine tasting passport program of it's kind. We also work hand in hand with wineries to send targeted traffic to their doors. I'm currently an active partner driving the website, mobile apps, and overall user experience of the brand.

Medellín, Colombia

• Leveraged google analytics, heatmaps, in-app/online surveys, and customer service interviews to isolate top UX pain points within the sproutloud application.• Ran workshops with the senior management team to prioritize UX pain points for resource allocation and to create a timeline for addressing them.• Introduced the company to A/B testing and established process for conducting tests within the development cycle. A/B testing on the search results page resulted in 8.72% increase in goal conversion and .55% lift in engagement.• Introduced the company to usability testing and set up a formal process for incorporating them into product discovery.• Guided the redesign of the application’s global navigation UI. Restructured the information architecture using tree testing. Through this process we were able to improve success rate by 22%, directness by 20% and reduced time to locate functionality by 4% compared to old structure.Aided the research and discovery for Business Intelligence dashboards• Established UX KPIs including the implementation of Net Promoter Score and quarterly surveys.

Irvine

• Analyzed web metrics, social insights and customer service reports to identify and value UX pain points• Distilled data into personas and digestible feedback that could be used to guide the brand’s omni-channel marketing strategy• Constructed digital initiatives to bridge the gap between the brand’s DTC retail stores, DTC online, and wholesale accounts• Lead customer journey exercises and usability tests to inform UX improvements and high impact design decisions• Drove conceptualizations of new interface features through wireframing and other prototyping methods• Worked with designers and developers to iteratively implement mobile and web enhancements• Helped with design and front-end development when high valued items were in the project backlog

Irvine, Ca

• UX design and development of the company website and campaign microsites• Increased conversion on mobile, tablet, and desktop devices through A/B testing and landing page optimization• Email marketing and display ad strategy• Created the brand’s content marketing and content distribution strategy • Implemented a best practices approach to video sharing via youtube to increase viewership and drive subscriptions• Built landing pages and prototypes using HTML, CSS, and Javascript.

Local And Abroad

• Flash multimedia design, web design, video editing, social media marketing, blogging, and SEO.• Optimize and edit HD video for the web.• Design and development for wide range of clientele from action sport to corporate clients.• Branding across social media websites including Wordpress template customization.

Irvine, Ca

• Monitor the company’s online presence and make daily refinements to improve its social standing.• Manage the company e-commerce website and create promotions, deals, and contests to engage customers and drive sales.• Design and development of the company website and social media platforms.• Creation of custom web applications.• Art direction and production of print collateral.• Design and production of labels and packaging.

Laguna Beach, Ca

Professional Hero.

Laguna Beach, Ca

• Edited post production video.• Tutored kids in video editing and answeredgeneral technical questions• Edited in iMovie, Final Cut Pro, and Adobe After Effects.

Irvine, Ca

• At Arbonne International I worked as a designer on their in-house creative marketing team.• I specialized in Flash Multimedia design for banners and employee training modules.• I also designed layouts for various company projects and edited video for the web.

New Zealand

Surf lifesaver in the Northern Region at Piha Beach.