Media, Advertising & Events Officer
Bellvillle
ACCOUNTABILITIES: A. Marketing• Initiating, planning and implementing all marketing plans and procedures• Planning, forecasting, implementation and control of the Marketing Budget• Managing of College brand • Sourcing and selecting branded corporate giftsB. Media & Advertising• Liaising with advertising agency regarding all advertising material – writing up briefs, writing copy for every advert and script, approving designs and managing the process until implementation.• Research & generation of press releases, articles, editorials, etc.• Seeking effective and affordable media coverage opportunities and implementation• Compilation of advertising strategy, arranging advertising campaigns, etc.• Networking with advertising industry• Developing of visual marketing material• Proof reading & editing of external publications, articles, etc.• Regularly sourcing newsworthy information from different campusesC. Events• Organising key events: Open Days, Year-end Functions (+900 staff), Staff Awards, Awareness Campaigns, Award Ceremony (Operations), etc.• Assist Campuses to standardise events, launches, community projects, etc.• Industry liaisonE. Management• Second in charge in Marketing Department• Supervise Student Recruiters & manage their budgets as well as that of the rest of the Department.• Assist with all staff related issues for the Marketing Dept that includes poor performance issues, recruiting of new staff members, etc.D. Fundraising• Assisted the CFO with conceptualising, planning & executing the Annual Golf Day as a fundraising initiative.• F. Committees• Chair the College’s internal events committees.• Member of Western Cape TVET College Advocacy Forum • Member of the College Financial Aid Committee (Bursaries)ACHIEVEMENT:Winning campaign: Mace Excellence Awards 2014 – Excellence & Merit AwardsWinner: Northlink Staff Award for Innovation and Risk Taking 2014