Noman Butt Email & Phone Number

Lahore, Pk

30 Davis Road, Lahore, Pakistan

• Helps to design and implement multi-channel Account Based Marketing (ABM) programs and nurture streams to drive leads for sales follow up• Build and manage strong, collaborative relationships across Sales, Segment Marketing, Creative Services and technology teams to ensure the best user experience across the buyer journey• Effectively translate the buyer's journey experience and messaging into clear business requirements for the technical build with our marketing automation and ABM tools.• Analyze and report out on KPIs and utilize data and analytics to drive insight for new content creation, testing plans, user experience etc.• Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast.• Strategic Roadmap - Aid in researching and discovering new marketing technologies and tools that will help us scale our digital marketing programs.• Identify internal areas of opportunity within current marketing technology to boost Active’s marketing strategy.• Optimize a mix of channels for distribution, including social media, email, organic, and paid based on the type of content.

* Optimized the marketing conversion paths.* Optimized lead-to-customer conversion rate.* Managing and optimizing CTAs, landing pages, and the lead generation forms.* Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.* Increase the marketing funnel efficiencies.* Increase qualified marketing leads and conversion rates for the sales team.* Research and analyze advertising links of the competitors.* Optimize lead nurturing process and marketing automation through content, social channels, and email.* Propose new and improved ideas on inbound marketing campaigns.* Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.

Greater New York City Area

* Increase Website local address optimization through local listing sites.* Business Listing Optimization.* Increasing Citations.* Planed and monetized the ongoing company presence on social media.* Identified new digital marketing trends and ensure that the brand is in front of the industry developments.* Promoted company’s products and services in the digital space.* Drive website traffic and acquire leads.* Enhance brand awareness in the digital space.* Contribute to the company’s blog for on-page and off-page optimization.* Optimize company pages with each social media platform to increase the company’s social content visibility.* Promote the brand’s products and services on various social media channels.

Lahore

Greater New York City Area