Customer Engagement And Advocacy Specialist
CurrentDriving customer acquisition, retention, and advocacy by leveraging the power of alternative payment options, referral marketing, customer reviews, and user-generated content- enabling the company to reach new audiences, build trust, credibility, and ultimately drive business growth.Manage and optimise referral program:Develop and implement creative referral marketing strategies to engage existing and attract new customers.Set up and customise referral campaigns, determine… Show more Driving customer acquisition, retention, and advocacy by leveraging the power of alternative payment options, referral marketing, customer reviews, and user-generated content- enabling the company to reach new audiences, build trust, credibility, and ultimately drive business growth.Manage and optimise referral program:Develop and implement creative referral marketing strategies to engage existing and attract new customers.Set up and customise referral campaigns, determine incentives, rewards, and program rules.Monitor, analyse, and report on key performance metrics related to the referral program.Identify and nurture brand advocates, developing strategies to keep them engaged and motivated.Manage and optimise customer review program on Shopper Approved, Pissed Consumer, BBB, Trust - Pilot platforms:Develop and implement strategies to encourage customers to leave reviews- authentic feedback, including video and text.Analyse and report on key performance metrics related to the review program.Identify opportunities to showcase positive reviews in marketing and sales materials.Manage and optimise User-Generated Content program on PowerReviews through product reviews and Q&A:Develop and implement strategies to encourage customers to leave product reviews.Monitor and moderate UGC to meet brand standard of quality, relevance, and authenticity.Analyse and report on key performance metrics related to the UGC program.Identify opportunities to leverage UGC in marketing and sales initiatives.Partnership with alternative payment options vendor:Develop and implement marketing strategies to promote vendor as a payment option to target audience.Collaborate with the vendor to optimise customer experience and increase conversion rates.Monitor, analyse, and report on related key performance metrics.Identify opportunities for growth and improvement.Develop a comprehensive LinkedIn marketing strategy, create content, and monitor and analyse performance metrics. Show less