User Experience (Ux) Researcher
CurrentExecution of Research Studies:- Conducted 300+ user interviews and usability tests, including weekly continuous tests and leveraged other research methods such as card sorting, surveys, competitor analysis, heuristic evaluations, journey maps, & focus groups, resulting in a 30% decrease in user-reported friction points.- Led cross-functional workshops to define research goals, resulting in a 15% reduction in time spent on ideation and planning phases.- Built a recruitment user database of over 1000 customers across Africa to ensure continuous testing across all devices (Web, mobile, tv)- Identified and leveraged research tools for efficiency improvement (Dovetail, Optimal Workshop, Maze).Data Collection and Analysis:- Synthesized complex data into actionable insights, resulting in a 10% improvement in task completion rates for core user journeys.- Analyzed user feedback and behavioral data to identify key pain points, leading to a 25% increase in feature adoption rates.Reporting and Documentation:- Continuously presented research findings to executive stakeholders, resulting in the prioritization of UX enhancements that led to a 10% increase in user retention.- Created standardized reporting templates, improving the efficiency of research documentation by 20%.Cross-functional Collaboration:- Collaborated with product managers and designers to prioritize feature development based on user research insights, resulting in a 15% increase in overall product satisfaction.Mentorship and Leadership:- Mentored junior UX researchers, resulting in a 30% improvement in research quality and efficiency.- Provided leadership on UX research methodologies, resulting in the adoption of new best practices that improved team performance by 20%.