I have successfully led and executed comprehensive SEO strategies for key clients, notably MoneySupermarket and CMC Markets. My innovative approach in areas such as keyword research, competitor analysis, link acquisition, and content marketing led to remarkable growth in organic traffic.- Conducted in-depth keyword research, competitor analysis, link profiling to inform content and link building strategies.- Grew organic traffic 250% for Broadband Choices, 1,250% for Compare My… Show more I have successfully led and executed comprehensive SEO strategies for key clients, notably MoneySupermarket and CMC Markets. My innovative approach in areas such as keyword research, competitor analysis, link acquisition, and content marketing led to remarkable growth in organic traffic.- Conducted in-depth keyword research, competitor analysis, link profiling to inform content and link building strategies.- Grew organic traffic 250% for Broadband Choices, 1,250% for Compare My Mobile, 900% for Sell My Mobile.- Provided technical guidance and site migration support to preserve organic performance.- Led global link-building campaigns in 7 languages securing authoritative backlinks for international SEO.- Created NLP-optimised, user-focused content leveraging search intent data and trends. Show less

At Caliber, I worked on high profile accounts including Tesco & Thorntons. My role encompassed content gap analysis, technical SEO recommendations, outreach campaigns, and the development of SEO best practice guidelines.- Conducted comprehensive content gap analysis for Tesco & Thorntons evaluating existing content, keywords, backlinks, and digital presence vs. competitors.- Performed technical site audits generating recommendations to optimise site architecture, page speed, mobile… Show more At Caliber, I worked on high profile accounts including Tesco & Thorntons. My role encompassed content gap analysis, technical SEO recommendations, outreach campaigns, and the development of SEO best practice guidelines.- Conducted comprehensive content gap analysis for Tesco & Thorntons evaluating existing content, keywords, backlinks, and digital presence vs. competitors.- Performed technical site audits generating recommendations to optimise site architecture, page speed, mobile usability, on-page elements, and search engine algorithm compliance.- Presented actionable recommendations on content optimisation, technical enhancements, and link building initiatives.- Provided in-depth reporting on competitive landscape analysis detailing growth opportunities.- Managed SEO audits and strategic initiatives through all stages from planning to post-implementation tracking. Show less

- Developed and executed bespoke SEO strategies for French Connection, Great Plains, and other clients including Pharmacy2u and Toshiba.- Conducted in-depth SEO audits evaluating site speed, mobile compatibility, metadata, keywords.- Provided actionable recommendations on technical fixes and on-page optimisation.- Executed outreach campaigns and secured strategic partnerships with influencers and authoritative sites.- Earned high-quality backlinks to improve domain authority… Show more - Developed and executed bespoke SEO strategies for French Connection, Great Plains, and other clients including Pharmacy2u and Toshiba.- Conducted in-depth SEO audits evaluating site speed, mobile compatibility, metadata, keywords.- Provided actionable recommendations on technical fixes and on-page optimisation.- Executed outreach campaigns and secured strategic partnerships with influencers and authoritative sites.- Earned high-quality backlinks to improve domain authority and visibility.- Leveraged advanced SEO tools and analytics to track KPIs, optimise campaigns, identify improvement areas.- Developed insightful reports demonstrating campaign effectiveness and ROI.- Advised client teams on best practices and technical SEO recommendations. Show less

- Generated weekly data-driven reports for clients utilising advanced SEO tools and analytics to track KPIs and optimisation opportunities.- Provided actionable insights on campaign performance, ROI, and areas for improvement.- Optimised and implemented new landing pages employing user-centric design and SEO best practices to boost engagement and conversions.- Conducted comprehensive site audits and made technical recommendations to enhance SEO through URL structure improvements… Show more - Generated weekly data-driven reports for clients utilising advanced SEO tools and analytics to track KPIs and optimisation opportunities.- Provided actionable insights on campaign performance, ROI, and areas for improvement.- Optimised and implemented new landing pages employing user-centric design and SEO best practices to boost engagement and conversions.- Conducted comprehensive site audits and made technical recommendations to enhance SEO through URL structure improvements, metadata optimisation, internal linking strategies.- Enabled more efficient crawling, indexing, and higher rankings through site audit recommendations.- Created detailed XML sitemaps to facilitate search engine crawling and indexing of website content.- Led social campaign for Post Office Christmas Stamp Shop Tour, reaching 300,000+ users through strategic content creation and distribution. Show less

- Developed and executed social media strategies for clients - created engaging content and leveraged targeted distribution to expand brand reach and drive website traffic.- Devised and implemented comprehensive backlink strategies - identified high-authority link sources, secured strategic partnerships, acquired valuable backlinks to enhance domain authority.- Conducted extensive keyword research and optimised content and metadata to improve visibility and rankings for target… Show more - Developed and executed social media strategies for clients - created engaging content and leveraged targeted distribution to expand brand reach and drive website traffic.- Devised and implemented comprehensive backlink strategies - identified high-authority link sources, secured strategic partnerships, acquired valuable backlinks to enhance domain authority.- Conducted extensive keyword research and optimised content and metadata to improve visibility and rankings for target keywords.- Provided technical recommendations to optimise site speed, mobile compatibility, site architecture based on in-depth audits.- Created regular reports for clients utilising advanced analytics tools to track KPIs like organic traffic, backlinks, rankings - used insights to refine strategies and boost performance. Show less

Starting off as a hobby which quickly turned into a full time position, working on a pay-on-results basis I gained a great deal of trust from my clients and provided results far exceeding their expectations.

Providing IT Support to the In-house team at the Dermalogica UK head office as well as all as for Europe and Canada.