Nona Neycheva Email & Phone Number

Sofia, BG

Sofia, Sofia City Province, Bulgaria

• Developed and implemented comprehensive marketing strategies for Park Center Sofia and Sofia Airport Center
• Successfully managed and executed the annual marketing budget, ensuring effective allocation of resources and achieving desired marketing objectives
• Negotiated agreements and budgets with partners, optimizing costs and driving strategic and operational planning.
• Planned and executed digital marketing strategies, focusing on performance channels, which led to increase in online conversions
• Managed event planning and event management, organizing successful promotional events that generated significant brand exposure and customer engagement
• Provided regular reports on campaign performance to senior management

Sofia, Sofia City Province, Bulgaria

• Planned, implemented, and controlled marketing campaigns and advertising budgets
• Created a comprehensive yearly calendar of campaigns and events, ensuring timely execution and alignment with business objectives
• Conducted market segmentation, targeting, and positioning strategies to drive brand awareness and customer engagement
• Coordinated all marketing projects from start to finish, ensuring seamless execution and timely delivery of deliverables
• Created and implemented the yearly image campaign, enhancing brand perception and driving customer loyalty
• Collaborated closely with creative and digital advertising agencies, investors, and over 220 tenants, ensuring effective communication and alignment of marketing efforts

Sofia, Dortmund, Berlin, Verona, Bielefeld

• Oversaw the overall administrative activities, ensuring smooth operations and efficient coordination
• Played a key role in the successful launch and seamless operations of Adigeo (Verona) and LOOM (Bielefeld) by supporting the opening teams.
• Prepared and analyzed various reports, including marketing, retail sales, and competition analysis, to inform decision-making and drive business growth.
• Planned and budgeted retail sales campaigns and mall-wide promotional events, ensuring their successful execution.
• Developed and executed media plans, effectively utilizing various channels to reach target audiences.
• Established and maintained relationships with a wide range of institutions, fostering collaboration and partnerships.

Sofia, Mayrhofen

In my role as Marketing Manager at Gutshof Zillertal Hotel, I spearheaded the development and execution of marketing strategies to achieve sales and revenue goals. By maintaining social media channels and creating marketing materials, I effectively supported B2B sales and negotiations. Through market research, I identified consumer requirements and market.

Sofia, Sofia City, Bulgaria

In my role as a Mentor and Soft Skills Trainer for the Account and Care Team at Hewlett Packard Enterprise in Sofia, Bulgaria, I organized internal communication and software trainings to enhance team skills and efficiency. I ensured the quality of Customer Care services through meticulous monitoring and feedback implementation, as well as supported.

Master'S Degree, Economics Of Trade

Center Management

Bachelor Of Science (B.S.)

1 Year Scholarship, Erziehungswissenschaft

Marketing