• Developed and implemented comprehensive marketing strategies for Park Center Sofia and Sofia Airport Center• Successfully managed and executed the annual marketing budget, ensuring effective allocation of resources and achieving desired marketing objectives• Negotiated agreements and budgets with partners, optimizing costs and driving strategic and operational planning.• Planned and executed digital marketing strategies, focusing on performance channels, which led to increase in online conversions• Managed event planning and event management, organizing successful promotional events that generated significant brand exposure and customer engagement• Provided regular reports on campaign performance to senior management• Conducted competitor research • Established partnerships with brands and celebrities, leveraging their influence to enhance brand visibility and attract new customers• Collaborated closely with other departments such as Leasing, Finance, and Technical, ensuring alignment and integration of marketing efforts with overall business objectives

• Planned, implemented, and controlled marketing campaigns and advertising budgets• Created a comprehensive yearly calendar of campaigns and events, ensuring timely execution and alignment with business objectives• Conducted market segmentation, targeting, and positioning strategies to drive brand awareness and customer engagement• Coordinated all marketing projects from start to finish, ensuring seamless execution and timely delivery of deliverables• Created and implemented the yearly image campaign, enhancing brand perception and driving customer loyalty• Collaborated closely with creative and digital advertising agencies, investors, and over 220 tenants, ensuring effective communication and alignment of marketing efforts• Oversaw the marketing department, effectively managing a team of professionals and fostering a collaborative and results-driven work environment• Organized customer surveys, gathering valuable feedback and insights to inform marketing strategies and improve customer satisfaction• Worked closely with all other departments, including Leasing, Center Management, and Technical Department, ensuring cross-functional collaboration and alignment of marketing efforts.

• Oversaw the overall administrative activities, ensuring smooth operations and efficient coordination• Played a key role in the successful launch and seamless operations of Adigeo (Verona) and LOOM (Bielefeld) by supporting the opening teams.• Prepared and analyzed various reports, including marketing, retail sales, and competition analysis, to inform decision-making and drive business growth.• Planned and budgeted retail sales campaigns and mall-wide promotional events, ensuring their successful execution.• Developed and executed media plans, effectively utilizing various channels to reach target audiences.• Established and maintained relationships with a wide range of institutions, fostering collaboration and partnerships.• Maintained strong relationships with tenants, and service providers to ensure high tenant satisfaction.

In my role as Marketing Manager at Gutshof Zillertal Hotel, I spearheaded the development and execution of marketing strategies to achieve sales and revenue goals. By maintaining social media channels and creating marketing materials, I effectively supported B2B sales and negotiations. Through market research, I identified consumer requirements and market opportunities to drive business growth in online sales.

In my role as a Mentor and Soft Skills Trainer for the Account and Care Team at Hewlett Packard Enterprise in Sofia, Bulgaria, I organized internal communication and software trainings to enhance team skills and efficiency. I ensured the quality of Customer Care services through meticulous monitoring and feedback implementation, as well as supported elevation cases and organized the "Jetzt Ich" training program for team development.