Conducted market research and competitor analysis to inform product strategy based on user needs, market trends, and competitor landscape insights. Conducted A/B testing and used resulting insights to optimize product, improve user experience, increase conversion and drive revenue.Developed and tracked product metrics and KPIs to assess product performance.

Led product management, go-to-market and new business development initiatives in western Canada, Gulf coast and multiple other geographical markets. Conducted product positioning and messaging to resonate with target customers. Acted as the link between stakeholders and development teams, ensuring alignment with business objectives. Supervised product development and service delivery teams.