I bring over 6 years of dynamic experience across marketing, communications, and product strategy, with a proven ability to lead impactful campaigns, product launches, and cross-functional projects. I drive strategic marketing initiatives that fuel entrepreneurial growth and innovation.With an MBA from Rotman School of Management, University of Toronto, and PMP® certification, I have a solid foundation in project management, digital marketing, and business strategy. My experience spans multiple industries including finance, technology, and e-commerce. I have successfully led initiatives that drove substantial growth, such as increasing AUM by $40K in 10 months through a product launch at Cowrywise and improving efficiency through process optimization at Niche Up Digital.I am passionate about mentoring the next generation of professionals, having guided 40+ mentees across 8 countries. I thrive on creative problem-solving and driving innovation while always maintaining a customer-centric focus.Let's connect and explore opportunities in marketing strategy, startup growth, product management, or business strategy where I can contribute to high-impact projects and continue to grow professionally. In my spare time, I love learning languages and speak English and French fluently.
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Marketing ConsultantWj Groundwater CanadaToronto, On, Ca
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PartnerKespero Nov 2024 - PresentToronto, Ontario, Canada -
Mentor - Marketing, Strategy & ProductAdplist.Org Jun 2021 - Present• Completed over 1000 mentorship minutes, with 35 mentees across 10 countries• Top 1% of Mentors in April 2022 -
Marketing And Communications ManagerStartup Canada Jul 2024 - Nov 2024Toronto, Ontario, Canada• Led the development and execution of comprehensive marketing and communications strategies, driving brand awareness and engagement across digital platforms, including social media, newsletters, and blog content.• Collaborated with internal teams and external stakeholders to develop tailored communications for Startup Canada's flagship programs, ensuring consistent brand messaging and driving audience engagement from Coast to Coast to Coast.• Utilized data-driven insights to optimize marketing campaigns and email marketing efforts, achieving key performance indicators related to audience growth, retention, and engagement. -
Marketing And OperationsNiche Up Digital Jan 2024 - Jul 2024Toronto, Ontario, Canada• Developed and implemented strategies for customer retention, growth, and new business acquisition, aiming to increase revenue through targeted account management and client service engagements.• Enhanced internal processes, achieving an improvement in efficiency by optimizing workflow and resource allocation.
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Innovation And Marketing StrategyOlg May 2023 - Sep 2023Toronto, Ontario, Canada• Led whiteboard brainstorming sessions with a team of 6 to generate new concepts; developed a prioritization framework to rank concepts from the customer and business perspectives and further developed the top concepts• Created wireframe prototypes of top 3 concepts for user testing; Developed high fidelity prototypes as proof of concept for presentation to upper-level management and development team• Carried out over 25 user-testing interview sessions to obtain key insights from the target customers• Ensured alignment with company’s strategic objectives, core capabilities and target customers by using the Desirability, Viability, & Feasibility (DVF) Framework -
Growth Marketing ManagerCowrywise Nov 2020 - Aug 2022Lagos, Nigeria• Led launch of first joint savings account product, from idea conception to implementation launch; Pitched idea to CEO, aligned internal teams and delivered final product on budget and on time, increasing AUM by $40K in first 10 months• Received IMPACT AWARD for Innovative Execution after leading a project launch; Second person in history of company to receive award • Created innovative content for YouTube, Instagram, and Twitter, directly contributing to 150% growth in firm’s communication channel subscribers• Led creative direction on digital marketing campaigns with combined ad spend of $200,000 USD, about 80% of total annual advertising budget• Trained two employees for re-assignment to design team, resulting in +200% increase in design capacity as measured by creative output per unit time• Decentralized design system, enabling employees to contribute ideas and creative materials to social media channels -
Art DirectorBbdo Worldwide May 2019 - Nov 2020Lagos, Nigeria• Provided consultative design services to internal organization and external clients, contributing to an improvement in creative output• Reduced outsourcing costs by acquiring new skills in video production and motion graphic design through self-learning; Praised by leadership for proactiveness and efficiency• Secured three new corporate clients with total yearly revenue $120K+ USD by developing innovative sales pitches -
Art DirectorMeristem Nigeria Nov 2018 - Mar 2019Lagos• Developed company’s brand guide, outlined design systems and creative guidelines, leading to a 50% increase in efficiency, speed, and alignment across communication materials • Partnered with the marketing team to increase brand awareness by 25% as measured by an independent research company by designing brand collateral to support campaigns and communications across channels -
Operations InternIpnx Nigeria Limited May 2017 - Oct 2017Lagos -
Entity Support Team Brand ManagerAiesec Jan 2016 - Jan 2017LagosI handled and oversaw the organisations branding and communication across different national entities. I was also in charge of creating and running promotional campaigns -
Corporate Communications InternPan-Atlantic University (Pau) Nov 2015 - Dec 2015
Nonso Okolo Skills
Nonso Okolo Education Details
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Master Of Business Administration - Mba -
Electrical And Electronics Engineering -
Loyola Jesuit College
Frequently Asked Questions about Nonso Okolo
What company does Nonso Okolo work for?
Nonso Okolo works for Wj Groundwater Canada
What is Nonso Okolo's role at the current company?
Nonso Okolo's current role is Marketing Consultant.
What schools did Nonso Okolo attend?
Nonso Okolo attended University Of Toronto - Rotman School Of Management, University Of Lagos, Loyola Jesuit College.
What skills is Nonso Okolo known for?
Nonso Okolo has skills like Public Speaking, Brand Marketing, Marketing Btob, Brand Development, Digital Strategy, Corporate Branding, Conception De Marque, Graphic Design, Digital Media, Interaction Design, Content Marketing, Mockups.
Who are Nonso Okolo's colleagues?
Nonso Okolo's colleagues are Joemar Navarro, Matt Corbridge, George Sanorjo, Hemant Patil, Babatunde Ogundare, Randy Poole, George Sanorjo.
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