Chief Experience Officer
CurrentAs a founding member of Finnomena since 2015, I have played a pivotal role in directing the entire customer experience journey, including strategic oversight of all digital products, comprehensive service design, and the evolution of the brand experience.• Spearheaded the development and execution of UX strategy, propelling Finnomena.com into Thailand's top 5 financial websites within a year. This achievement contributed to a USD 10 million Series-B fundraising round, marking FINNOMENA as the second Thai financial startup to secure such funding.• Led the product design for Finnomena's mobile app, an all-in-one wealth management platform. The app rapidly grew, managing over USD 1 Billion in assets within seven years, and emerged as the best-reviewed app among its peers in the app store.• Developed FINNOMENA visual and media branding, including website, application, social media, and video program, making FINNOMENA one of the most recognized investment media in Thailand.• Established and led a highly proficient UX team, consistently achieving over 90% in manager satisfaction scores.