Nora Al-Rayes Email and Phone Number

• Strategized with 20 brands and monitored their implementation of brand DNAs, marketing initiatives, product developments, and overall brand growth.• Initiated a system for company SOPs and workflows, brand manager handbook and onboarding trainings. • Oversee new business opportunities including developing new brands, profit centers, menu items, in all phases from R&D, to implementation, to activation and monitoring performance post launch. • Developed ideas on both brand level and… Show more • Strategized with 20 brands and monitored their implementation of brand DNAs, marketing initiatives, product developments, and overall brand growth.• Initiated a system for company SOPs and workflows, brand manager handbook and onboarding trainings. • Oversee new business opportunities including developing new brands, profit centers, menu items, in all phases from R&D, to implementation, to activation and monitoring performance post launch. • Developed ideas on both brand level and group level to maintain a diverse portfolio. Show less

• Managed a portfolio of 100+ restaurants with a focus on building relationships and increasing profitability.• Optimized restaurant performance through data analysis and industry knowledge to maximize order volume and growth potential.• Coordinated with cross-functional departments to engage support for activities aimed to drive business growth and ensure operation efficiency (Marketing, Operations, Customer Service, Corporate)

• Developed a marketing balanced scorecard with initiatives, objectives, and measurable KPIs. • Analyzed Google Analytics, pinpointed weaknesses and strategized how to strengthen online presence. • Created social media campaigns using Instagram Ads and Google Adwords, and monitored response.

• Developed full business plans for startup ideas including feasibility studies, market research, financial budgeting and projections, and implementation procedures. • Conducted market research on competitors, shareholders, and market trends• Managed the development of the company website, and met with with graphic designers, developers, and programmers for Cubical Services’ clients.

• Helped the expansion into a brick-and-mortar store and developed a broader menu based on current food trends and local flavor preferences, while staying in theme with brand personality.• Reviewed, approached and interviewed potential interior designers, chefs, and restaurant staff for subsequent hire.• Reorganized sales with distributors and managed deliveries to increase efficiency and customer satisfaction, and handled stores' social media to promote customer relations.

• Managed product arrangement in store and during exhibits to facilitate purchases.• Received and placed orders from international distributors and updated inventory.• Analyzed JellyBeanz's cost structure and registered sales, resulting in a more efficient financialdepartment.• Strengthened the store's social networking presence and increased brand awareness through Twitterand Instagram, gaining 2800 followers in the process.