Senior Copywriter
Current• Created original copy to promote theater, film, dance, literary talks, visual arts exhibitions, education programs, and community events at America’s oldest continually operating performance venue with an operating budget of over $50 million• Wrote new copy and shaped existing copy to create print and digital ads, video trailers, brochures, webpages, and promotional emails and newsletters sent to over 80,000 people• Proofread, edited, and adapted both in-house and external copy for clarity, style, and brand voice• Managed the Jr. Copywriter, developing their skills through written and verbal feedback• Ensured the copy team delivered quality work, on time, every time• Collaborated with graphic designers, video editors, and marketers to create unique markingidentities and campaigns for special events within the larger BAM brand, such as multimillion dollar productions of Medea with Rose Byrne and Bobby Cannavale and Cyrano de Bergerac with James McAvoy• Consistently met all deadlines for multiple campaigns across the institution, balancing ongoing demands with last-minute requests• Supported multimillion dollar fundraising efforts by developing and pitching campaign ideas and translating them into taglines, emails, letters, digital ads, videos, and website copy• Carefully crafted newsletters and other crisis communications to respond rapidly and thoughtfully to the Covid-19 outbreak, shutdown of performance venues, and protests for racial justice in 2020• Responded to all institutional copywriting requests while serving as BAM’s sole copywriter from November 2020 to February 2021• Participated in ongoing Diversity, Equity, and Inclusion workshops, affinity group meetings, reading groups, and marketing division strategy meetings in an effort to transform BAM into an anti-racist institution through both individual and institutional actions