Nora Koval Email & Phone Number

• Governed and established hierarchy for global Salesforce campaigns to ensure consistency.• Optimized campaign objects by conducting field audits and integrating feedback from marketers and the insights and analytics team, streamlining campaign creation.• Implemented Salesforce campaign field automation, enhancing consistency and resulting in robust reporting.• Conducted UAT on all Salesforce campaign automation enhancements.• Gathered stakeholder input/feedback across the global marketing organization and implemented a new campaign hierarchy for cleaner reporting capabilities.• Conducted global enablement training for all Marketing Operations areas.• Maintained the Enablement SharePoint for Marketing Operations.• Managed the offshore team responsible for the Marketo marketing automation platform.• Managed licenses across Marketing Operations platforms.

Center Valley, Pennsylvania, United States

• Managed vendor relationships for all marketing tools.• Oversaw tool user governance to ensure proper usage and compliance.• Conducted enablement training for team members.• Managed communications related to tool usage and best practices.

Center Valley, Pa

• Managed the SMS platform and vendor relationships, successfully running SMS contests.• Created Salesforce campaigns, lead reports, and dashboards.• Owned event and webinar lead management, overseeing the end-to-end process to ensure consistency, timeliness, and ROI attribution.• Handled lead loading in Eloqua and Marketo.• Managed Jira projects for Marketing Operations, ensuring team adherence to project guidelines.• Led the setup and enablement of Kapost CMP for the marketing organization.

• Coordinated social media for the B2B Buzz site.• Created reports and templates in Eloqua.• Managed reporting for paid search and Salesforce activities.• Organized internal events, including Global Town Halls, SLT Touchpoint Meetings, and Executive Speaker Forums.• Provided support to Marketing Operations and Digital Marketing teams.