As a results-driven Marketing Operations Specialist with over 15 years of experience, I have a proven track record in streamlining marketing processes, optimizing campaign performance, and leveraging data analytics to drive business growth. I am proficient in CRM systems and data management, and adept at coordinating cross-functional teams, managing budgets, and implementing best practices to enhance efficiency and effectiveness.In my role at Alteryx, I managed and governed Salesforce campaigns for the global marketing team, optimized campaign objects through field audits and stakeholder feedback, and implemented Salesforce campaign field automation. I also conducted global enablement training and managed the Enablement SharePoint for Marketing Operations.At Dun & Bradstreet, I managed the SMS platform and vendor relationships, led Salesforce campaign creation, and oversaw the end-to-end management of events and webinars. I also handled lead loading in Eloqua and Marketo, managed Jira projects for Marketing Ops, and implemented Kapost CMP.With strong analytical skills and a focus on data-driven decision-making, I am dedicated to improving ROI and driving business success. My technical skills include proficiency in Microsoft Office Suite, SharePoint, Asana, Jira, Salesforce, Kapost, and Hipcricket. I am also trained in Agility in Marketing (ICP-MKG) and am a Team Kanban Practitioner from Lean Kanban Inc.
Listed skills include Sales Support, Sales Operations, Marketing Strategy, Marketing, and 14 others.
