Empowering brands and individuals to shine in the digital space through captivating content and impactful social media marketing.

As a campaign manager, I was responsible for overseeing the planning and execution of digital marketing campaigns. This included setting campaign goals and objectives, conducting research on target audiences, and identifying the most effective channels and tactics for reaching those audiences. One key aspect in my role was analyzing data to inform the decisions and ensure the success of the campaign. This included using a range of tools and techniques to collect, process, and analyze data on various aspects of the campaigns.I worked closely with other members of the marketing team, as well as with external partners and vendors, to ensure the smooth execution of the campaigns.

As a content marketing manager I was focused on growing our brands and improving customer experience in all digital touchpoints. My responsibilities included finalisation and end-to-end implementation of digital campaigns and content. My other main focus area was developing and executing social media and content strategy and supporting different franchises in implementing them. In addition to this, I am actively working on improving our employer brand in MSD Nordics and Baltics.

In my job I was focused on providing valuable experiences to customers through inbound-marketing. This included sharing content in different online channels to attract customers and potential customers and converting them into leads. I also managed marketing automation and lead nurturing processes through email, content and social media. My responsibilities also included editing and optimizing website and creating web content like articles, company news, customer stories and blogs. Besides external communication I managed internal communication on our company's intranet. I also created a monthly content plan for social media and manage paid advertising campaigns on LinkedIn and Facebook.

In my job I created and managed social media content on Facebook and Instagram to inspire and engage prospects and customers. My responsibility was to ensure that external communication and contents were aligned with brand guidelines.