Nora Guerra Salinas Email & Phone Number

San Francisco, California, Us

Hartford, Connecticut, Us

• Worked closely with Aetna’s sales executives and product leaders to gain a clear understanding of growth goals and priorities across all B2B commercial segments including Small Businesses, Mid-sized employers, Public/Labor sectors and National Enterprise employers. • Based on business segment goals, developed actionable marketing plans and demand generation campaigns producing qualified sales leads, requests for proposals, digital engagement and incremental sales and revenue.- Through vigorous research and analytics, created commercial healthcare audience buyer type profiles and proof points to produce differentiated value propositions and customized messaging.- With my team of segment marketers, successfully activated comprehensive go-to-market segment plans with multi-channel campaigns including direct to employer demand generation, account-based marketing, paid media, landing pages, and sales enablement tools.

Hartford, Connecticut, Us

• Led marketing for two large Aetna regions including the launch of the first CVS HealthHUB™ stores in Texas.• Supported the launches of multiple Value Based Care provider arrangements in North Carolina, South Carolina, Tennessee, and Louisiana through the development of localized collateral, broker engagement events, digital marketing, OOH, and custom network maps.- Developed a proposal and business case to secure Aetna Wellness on Wheels a multi-market mobile health & wellness RV experience targeting brokers, plan sponsors, consumers, and influencers delivering 30 high profile RV activations across Texas and Oklahoma including over 3.2 million media impressions, 8 million event/mobile impressions and 500+ sales leads.- Led digital media and agency teams in the development of a co-branded Provider partner marketing campaign consisting of social media, print, streaming radio, custom content, and engagement events. The campaign delivered 20 million media impressions, 641 quote requests and an above benchmark quote rate of 7.74%- Along with my peers, I developed a multi-market amplification campaign that resulted in the execution of a highly successful data driven multi-channel digital acquisition campaign. Based on positive performance, the campaign was replicated for the 2023 plan year.

Lübeck, Schleswig-Holstein, De

Built and led a best in class Strategic Portfolio Marketing team to deliver record-breaking sales growth in North America. With a team of eight marketing strategists, we developed innovative pricing and positioning tools, delivered customized portfolio value propositions which resulted in incremental sales growth. I oversaw an extensive North American product portfolio such as Gas Detection Systems (Portable and Fixed), Personal Protection Equipment, Respiratory Solutions (SCBAs, CCBAs), Engineered Solutions and our Services and Rental portfolio. Select Accomplishments:• Selected by global executive team to regionally lead a program to develop value based portfolio segmentation and pricing strategy. On track to deliver over $1.7M in profit.• Instituted a simple yet rigorous approach to portfolio competitive analysis to identify regionally relevant differentiators and ultimately solid customer value propositions.• Collected insight from top cross-functional company leaders to develop an enhanced Portfolio Management team structure, clear roles/responsibilities and KPIs. Once I gained executive approval, I hired seven new team members to create an optimized team.• Lead my team to successfully manage and execute over 20 Market Launches across multiple market/consumer segments.• Developed Dräger’s first financial health and marketing performance dashboard, which includes quarterly growth initiatives and performance against our aggressive growth targets.

Bellevue, Wa, Us

Led all marketing efforts for the South Central U.S., one of six T-Mobile areas in the country including Texas, Louisiana, Oklahoma, Mississippi, Florida (portion), Alabama, Arkansas, and Memphis, Tenn. I reported to and collaborated with the Area Vice President to develop strategic go-to-market plans that drove results both in the postpaid and prepaid segments. My team and I were responsible for creating targeted and customized area wide and local go-to-market programs which yielded high return on market investment, drove buying traffic, and supported retention efforts for over five million subscribers generating $3.1 billion in annual service revenues.Select Accomplishments: • Led five Sr. Managers in the development of a Go-To-Market share domination plan projecting over 60,000 incremental sales across six major markets in the U.S.• Selected by SVP of Field Sales and Operations to develop a strategic framework and local marketing approach securing $20M for local marketing programs.• Lead a dynamic team of marketing managers to build cutting-edge strategy and systems to support over 800 Branded retail locations across the Area.• Lead monthly competitive deeps dives with clear actionable strategies to improve share of gross activations and ultimately increase market share.

Atlanta, Georgia, Us

Established and managed a highly productive marketing team responsible for creating strategic marketing plans for executive leadership to increase acquisition and retention for one of the top market clusters in the organization. Devised cutting-edge strategy and systems to support 23+ retail stores and 600 authorized Cricket dealer stores. Worked closely with cross-functional teams to execute national marketing programs in the field. Provided direction to 13 account managers and 20+ retail business managers on marketing programs that impacted their stores and partners.

Houston, Texas, Us

Directed a 13-member account management team responsible for developing and implementing brand market strategy for Tyson Foods and Bank of America, including a combined budget of $12M. Leveraged key strengths of each team member to maximize overall team performance. Reported to senior management monthly. Account Experience: Tyson Foods, Bank of America, Reliant Energy, Circle K, Fiesta Mart, Walmart