Leading on knowledge production & dissemination of research related to education planning and policy in the GCC region.

Led research on the climate change landscape in the UAELed outreach & and recruitment of UAE-based climate experts for the Verified Champions campaign (a joint campaign by the UN, Tiktok and Purpose to tackle climate change mis- and dis-information)Supported climate experts in our campaign with ideas on how to create valuable educational contentLed on-the-ground events in the UAE

Delivered quality information and updates about the latest political and economic trends in the Middle East to our clients. Our main client base was government officials and corporate affairs personnel at multinational companies who used the information to inform business decisions.Led on researching and launching 12 new Middle Eastern countries on the Axis platform, by scoping key government bodies, regulatory agencies, government officials, and companies and managing a team of analysts to conduct relevant research. Countries included all Gulf nations, and some Levantine and North African ones.Led on researching and launching 10 new industries on the Axis platform, by scoping key companies and C-class executives. Industries included were tech, FMCG, pharmaceuticals, and banking.Contributed heavily to overall product design, company strategy, and long-term vision.

Produced a report on independent Arab media (newspapers, social media pages, podcasts, digital platforms)Produced materials for the Arab Social Activism Program, a training for young Arab leaders looking to be active in civil society

Led on researching information to produce the book "Tunisia: An Arab Anomaly" written by Dr. Safwan Masri. Led a primary research trip to Tunisia to conduct archival research in Tunisian museums and interview research subjects, including government officials and civil society activists.Produced a report on changes in the Jordanian education system in 2016 that aimed to be more inclusive of different religions and promote gender equality.

Led on all communications and content for digital and social media platforms to communicate about conservation and sustainability projects, raise awareness on environmental issues in the UAE, and invite UAE residents to get involved and make a difference. Platforms included the website, Facebook, Instagram, Twitter, and Mailchip.Led on Earth Hour UAE 2015 campaign project management efforts, which included campaign design, recruitment of high-level ambassadors, securing in-kind services, and stakeholder mapping and management. The campaign reached over 4 million people in the UAE. Designed and launched a long-term social media strategy and crisis communication protocol for the organization.Led on copywriting, editing, proofreading, and translating (Arabic/English) publications and web contentAssisted with non-digital communications tasks such as handling media inquiries, spokespeople training, event coordination, and crafting key messaging.