Nora Borlant Email & Phone Number

Cachan, Île-De-France, France

Brands: Chantelle, Chantelle Pulp, Chantelle One, Chantelle X, Common Language Magazine.Leading a global team of 12 across Brand Communications, PR, Social Media, and E-commerce for four lingerie brands and an in-house magazine.Brand Communications:• Define branding strategies, narrative storytelling, and tone of voice for each IP.• Direct global seasonal and product launch campaigns, aligning multi-channel efforts.• Lead 360° brand strategies integrating online/offline media, PR, events, influencer outreach, and CSR communications.• Streamline point-of-sale tools and packaging, enhancing brand consistency and customer experience.• Manage a multi-million euro budget, optimizing ROI and campaign impact.• Track performance of omni-channel activations.PR & Corporate Communications:• Spearhead public relations, securing coverage in top-tier industry publications and enhancing brand reputation.• Orchestrate influencer partnerships, generating up to +250% website traffic and +90% online sales.• Drive high-profile collaborations, notably during Fashion Weeks.• Lead internal communications, aligning external PR and internal teams with brand goals.• Manage crisis communications, preserving brand integrity across global markets.• Oversee CSR communication strategies, working with product and people teams to strengthen sustainability messaging.Social Media:• Manage the editorial calendar across social channels, aligned with global communication.• Lead partnerships with platforms like Meta and Google, boosting brand reach by 18%.• Provided performance reports to senior leadership, adjusting strategies to enhance visibility.E-commerce Production:• Define art direction and visual guidelines for product images.• Plan and organize the shoot calendar, overseeing production, post-production, and budget management.

Cachan, France

Brands: Chantelle, Passionata, Chantal Thomass, Common Language Magazine.Led the development and execution of long-term 360° digital strategies, overseeing social media, PR, influencer outreach, paid social, and content creation. Managed a team of 5.• Development of long-term 360° digital strategies, including social media, press and public relations, events, influencer outreach programs, paid social, partnerships, CSR communications, copywriting and content.• Team leadership.• Agencies scouting, briefing and management.• Platform management with first-party partners (Meta, TikTok, Google, etc.).• Budget planification and execution.• Coordination and relationship management with local teams.• Reporting for internal stakeholders and top management.

Stockholm, Stockholm County, Sweden

Co-founded a social media agency to advise small and mid-sized companies on digital strategy, presence, and operations.• Conducted strategic audits and developed tailored communication proposals for clients, driving brand growth through both paid and organic channels.• Led multi-channel campaigns and community engagement efforts, achieving quantifiable increases in social media followers across client accounts.• Developed influencer marketing and partnership strategies that enhanced client brand presence and credibility.• Tracked and analyzed campaign metrics, ensuring continuous improvement and reporting results to clients for data-driven decisions.

Malmo, Suède

Projects: Farm Heroes franchise, Pet Rescue Saga, Candy Crush franchise.Joined the company during the peak success of Candy Crush Saga, one year before its stock market launch, to help structure social media and community strategies.• Formulated long-term social media strategies aligned with brand pillars, increasing user engagement by 150% across major platforms including Facebook, Twitter, and Instagram.• Led multi-channel campaigns and in-game live operation support, driving consistent growth and engagement for key game franchises such as Candy Crush and Farm Heroes.• Developed and executed influencer programs, boosting brand reach and credibility, resulting in a significant increase in influencer collaboration.• Spearheaded content creation initiatives, managing both internal and external agencies to deliver impactful content that drove user engagement and growth.• Delivered detailed performance reports to senior leadership, using data to inform future strategies and optimize ongoing campaigns.• Oversaw and organized events (launches, PR events, fan days).

Région De Montreuil, France

Projects: Just Dance, Michael Jackson: The Experience, Your Shape, Rocksmith, Splinter Call.Led community development for dance/fitness game franchises and provided support on AAA titles.• Managed community engagement for major AAA titles such as Just Dance and Splinter Cell, growing the Just Dance Facebook page to 5.5 million likes, one of the largest in the industry in 2012.• Developed annual community strategies, fostering strong, loyal fan bases across global gaming communities.• Produced various community-driven content (calendars, videos, blog posts), contributing to increased community participation and interaction by 70%.• Monitored post-launch support for games, providing feedback and maintaining a positive community environment.• Coordinated events (betas, Q&As with production teams, gaming events coverage and tournament support).

Région De Montreuil, France

Projects: Anno, Your Shape, Splinter Cell, Far Cry, Assassin’s Creed…• Definition and management of online strategies for console, online and PC games • Execution and development of online projects (websites/portals, contests, newsletters, online ads)• Community activity monitoring and traffic reporting to produce qualitative feedback • Recommendations for promotional campaign optimization (SEO, SEM, partnerships, etc.) in cooperation with the Online and Offline Advertising Managers• Online trends and social media watch, best practices research, launches, post-mortem analysis• Coordination with PR Managers, Online Advertising Manager, Promotions Manager and Local Community Managers to optimize strategy and initiatives.

Shanghai City, China

• Studies and definitions of client needs and objectives• Management of customer relationships and coordination of various stakeholders in the design phase• Graphic design and multi-support deployment (Internet/print).

Région De Paris, France

• Day to day relations with key media contacts (women’s and lifestyle magazines, national mainstream press)• Involvement in PR strategies definition for products/seasonal trends launches • Development of media press kits (press releases and newsletters writing, asset creation) • Support on PR events organization.

Région De Paris, France

Master'S Degree, International Business Strategy Major

Courses: International Trade, International Marketing, Advertising, Business Strategic Policy, Advanced Negotiation (sales and purchases).

Imba Program - Academic Exchange, Business, Management, Marketing, And Related Support Services

Courses: International business, Entrepreneurship, International Marketing, Human Resources Management

Dut, Business/Corporate Communications

Specializing in Marketing & Communications, Events, Press and Public Relations