Nora B. Email and Phone Number

As a highly skilled and experienced Communication Strategist, I am responsible for developing and executing cutting-edge communication strategies that incorporate a full spectrum of tools and tactics to achieve business goals. Using data to measure success and continually optimize results, I mitigate risks through crisis management, customer service, and constituent engagement.I engage sales teams through consultative partnerships, working closely with internal marketing teams and subject matter experts to develop content that showcases organizational capabilities in a simple, benefit-driven, and customer-focused way. My highly customized presentation materials showcase our organization's mission, thought leadership, capabilities, and solutions.

I expertly supported our organization's communication goals through strategic planning, data analysis, and design consultation for SharePoint and external websites. I took charge of managing an integrated editorial calendar, evaluated content and channels, and made bold recommendations for enhancements to significantly increase their effectiveness. Through my unwavering leadership and cross-functional team engagement, we created comprehensive and seamlessly integrated communication plans that drove our organizational objectives forward.

I provide guidance and support to entrepreneurs in devising and executing their marketing and communication strategies. My services encompass comprehensive market research, strategic promotion of online courses, meticulous analysis of competitors, precise brand positioning, creation of cutting-edge websites, and development of unparalleled digital strategies. I possess an exceptional combination of creativity and business acumen that enables me to identify and exploit new opportunities with precision, while skillfully managing teams and forging powerful relationships.

As a digital marketer, I created campaigns that increased brand awareness and established a strong social media presence to showcase specialized pediatric care programs. I converted many followers into donors and developed new care programs. I worked closely with public affairs, development, and physician teams to devise website content strategies that aligned with the hospital system's goals. I utilized WordPress to keep the website content up-to-date and responded to social media inquiries promptly and professionally.

I produced marketing and communication plans aimed at enhancing the brand, image, and reputation of Western Health Advantage. Additionally, I led the development of communications and outreach campaigns targeted towards members. As the supervisor of the marketing team, I effectively managed and coordinated the activities of graphic design and marketing specialists. I created new messaging to improve customer experience and developed strategies for retaining and increasing membership. Lastly, I took on the responsibility of creating content for communications aimed at members, providers, employers, and brokers.

Leadership Sacramento, founded in 1985, is a program of the Sacramento Metro Chamber, which develops community-minded business and civic leadership. It is a year-long interactive program, limited to 35 participants each year, that provides a behind-the-scenes understanding of the issues that impact the region's economic prosperity, quality of life and culminates in the completion of a community betterment project.

By fostering strong relationships with physician offices, I was able to increase the number of referrals to Mercy Imaging Centers. Through the creation of various marketing materials, including quarterly newsletters, press releases, and website content, I successfully identified referral patterns and planned marketing campaigns to address any needs. My dedication to finding solutions and establishing myself as a reliable source helped me to achieve great results.

At EDFUND, I coordinated national and local PR efforts, implemented a $20M default prevention grant program, and administered a $17M public outreach campaign with the California Student Aid Commission. I also wrote and edited internal and external communications, including EDFUND's monthly newsletter. Additionally, I coordinated the annual charity golf tournament and EDSHARE Symposium.

As a Public Relations Specialist at Sutter Health Sacramento Sierra Region, I maintained and enhanced the organization's public image through proactive media relations. I researched, pitched stories, and coordinated interviews with physicians and patients. I developed press releases, communications, memos, and promotional materials, evaluated communication tactics, and made recommendations for improvement. As a spokesperson, I fielded press calls and organized conferences. I created communication plans, maintained press-room, and formed positive relationships with media outlets.