Nora Cadena Email & Phone Number

Austin, Texas Area

Responsible for marketing Foundation Communities’ newest program, Insure Central Texas, and engaging individuals and families in enrolling in health insurance plans available under the Affordable Care Act. • Develop relationships with key journalists at local and national print, radio, and TV media outlets. Serve as the Spanish spokesperson. Generated high levels of earned media with 41% of customers citing television as their primary outlet for finding our program.• Produce media-oriented events and write press releases.• Pitch media stories and respond to frequent requests for stories and statistics that tie into current local, state, and national discussion on the Affordable Care Act health insurance Marketplace.• Find and document compelling client stories to present to media and prep staff and clients to speak with the press as needed. • Deliver community presentations in English and Spanish.• Negotiate media buys. Write and produce copy for print ads, web content.

This is my own company offering communications consulting and custom writing services to independent artists and art projects. Services include: • Identify needs and develop communications plans. • Write content as needed: website copy, marketing, • Write press releases and other press materials and pitch to media.• Develop, launch, manage Facebook, Twitter accounts: write blogs, manage trackbacks & comments.• Research and identify trends and influencers for proactive outreach.Selected Examples:1) AXE COP DOC  CLIENT: Nancy Oey, Director, Los Angeles CAThe Situation: Indie documentary wants to launch Kickstarter campaign to raise finishing fundsFor this indie, developed communications plan with heavy social media component. Managed re-design of film’s website and wrote/created all new content. Responsible for hiring and managing creative agency for the re-design. Launched and managed the Kickstarter campaign and wrote all content (video scripts and blog entries). Coordinated with fans of the comic book to post and/or tweet about KS campaign. Managed Facebook and Twitter accounts for duration of Kickstarter campaign. Identified influencers in the web-comic book world and engaged them on Twitter/FB. Pitched media story on KS fundraiser.

Austin, Texas Area

Developed and managed outreach strategies to promote the agency’s family assistance programs to Spanish speakers in Texas—media and general public. I wrote and talked about CHIP and Medicaid, SNAP Food Benefits (aka food stamps), the Women’s Health Program, adoptions and foster care, and other state services. MEDIA RELATIONS -- Developed and managed media lists of Spanish news outlets statewide. Wrote and/or translated press releases & materials into Spanish. Extensive on-air exposure, appearing on “live” TV and radio shows, news reports, public affairs TV shows, and at televised health fairs.-- Electronic News Pitch Letter: Wrote monthly e-newsletter with story ideas on the programs and services of the five HHS agencies. Distributed to newsrooms statewide. Proactively pitched stories. MEDIA PARTNERSHIPS. Developed partnerships for earned media. Succeeded in goal to establish the Communications Office as the go-to source for info on HHSC programs.-- Spanish Radio Show: produced and hosted a weekly, one-hour program for Spanish radio where HHSC guests talked about state services and answered questions from callers.-- CHIP/Medicaid Telethons. For clients and future clients, worked with Univision TV stations to produce information phone-a-thons. Recruited and coordinated HHSC volunteers to answer the phones and answer questions re: children’s health insurance programs and enrollment. COMMUNITY RELATIONS -- Managed Spanish language communications for clients of HHSC programs with final editorial approval. Wrote and edited Spanish client materials working w/staff and external vendors including application forms, client letters, member handbook.-- Produced and/or supervised the trans-creations of Spanish materials by external vendors. Reviewed and edited all client materials (final artwork, rough cuts, etc.) for Spanish accuracy and client appropriateness, including: PP presentations, scripts for TV/radio ads, billboards, brochures, slick cards.

Austin, Texas Area

Produced Spanish video and audio news releases VNR / ANR) for Texas state agencies. After a video launch, I executed media relation campaigns, actively pitching stories to newsrooms. Coordinated media crews at news conferences and public events. For spokespeople, provided media training and developed talking points.Selected List of Campaigns: Click It or Ticket / Texas Department of TransportationLone Star Radio: “Drive Clean Across Texas” / Texas Commission on Environmental QualityLone Star Radio: “Children’s Health Minute” / Texas HHSCCollege for Texans / Texas Higher Education Coordinating BoardSelected Example: VIDEO PRODUCER/MEDIA RELATIONS. Don’t Drink and Drive campaign w/Jacqueline Saburido Field producer for educational video supporting Dept. of Transportation’s PSA campaign featuring Jacqueline Saburido. Ms. Saburido, severely burned in a car crash w/a drunk driver uses her own disfigurement to show the consequences of drunk driving. Conducted sit-down interviews in Spanish/English with Ms. Saburido. Deliverables included: 20-minute educational video for TX high schools; B-roll of interviews in Spanish and English for TV newsrooms; and two video news releases (VNRs) to publicize release of PSAs.

Norther California / Texas

During this period I was awarded two film grants which allowed me to work full-time on my own film projects.PROJECT: “Ni Aquí, Ni Allá” Completed this short documentary film which captures day in the life of street vendors in San Francisco. Launched distribution and sales plans. Aired on PBS stations in CA and Texas. Funded by Pacific Pioneer Fund, Bay Area Video Coalition and the California Humanities Council. PROJECT: “Laredo Lives” Researched independent documentary on historical Laredo Texas. Research funded by the Latino Public Broadcasting Fund and the Texas Humanities Council.

San Francisco Bay Area

Responsible for video communications for national union organizing campaigns for the AFL-CIO and Service Employees International Union (SEIU). Served as video director responsible for documenting direct action events and other activities staged by workers in their efforts to join a union. Wrote and researched press materials. Identified and pitched to media outlets. Led media trainings and coached workers on interview techniques and message delivery. Developed and wrote collateral materials and managed graphic designers to produce websites and print ads. Supported the national AFL/CIO office at different union activities across the country. The firm closed in 2006.Selected Examples:FACING A SYMPATHETIC OPPONENT. Produced video communications for SEIU organizing campaign of 10,000 workers at six hospitals owned by Catholic nuns. Rather than a direct attack on hospital owners, the campaign hinged on taped video messages of workers telling their stories to the nuns. Materials distributed to d-list of 20,000 including Catholic religious and followers and groups of diverse faiths.FOCUS GROUPS. Led focus groups in English/Spanish to assess interest in unions by construction workers in Seattle, WA. Translated four questionnaires. Wrote summary of results for the Spanish groups.

San Francisco Bay Area

Wrote news stories, produced anchor tracks, and covered breaking news events (Earthquake of 1987, East Bay Fires) for SF-Bay Area TV newsrooms including KRON-TV.Worked as freelance field producer for national broadcast outlets including CBS Evening News with Dan Rather and Entertainment Tonight, conducting interviews and contributing to national stories.