Nora Cadena Email & Phone Number

Austin, Texas Area

• Responsible for marketing Foundation Communities’ newest program, Insure Central Texas, and engaging individuals and families in enrolling in health insurance plans available under the Affordable Care Act.
• Develop relationships with key journalists at local and national print, radio, and TV media outlets. Serve as the Spanish spokesperson. Generated high levels of earned media with 41% of customers citing television as.
• Produce media-oriented events and write press releases.
• Pitch media stories and respond to frequent requests for stories and statistics that tie into current local, state, and national discussion on the Affordable Care Act health insurance Marketplace.
• Find and document compelling client stories to present to media and prep staff and clients to speak with the press as needed.
• Deliver community presentations in English and Spanish.

• This is my own company offering communications consulting and custom writing services to independent artists and art projects. Services include:
• Identify needs and develop communications plans.
• Write content as needed: website copy, marketing,
• Write press releases and other press materials and pitch to media.
• Develop, launch, manage Facebook, Twitter accounts: write blogs, manage trackbacks & comments.
• Research and identify trends and influencers for proactive outreach.Selected Examples:1) AXE COP DOC  CLIENT: Nancy Oey, Director, Los Angeles CAThe Situation: Indie documentary wants to launch Kickstarter campaign to.

Austin, Texas Area

Developed and managed outreach strategies to promote the agency’s family assistance programs to Spanish speakers in Texas—media and general public. I wrote and talked about CHIP and Medicaid, SNAP Food Benefits (aka food stamps), the Women’s Health Program, adoptions and foster care, and other state services. MEDIA RELATIONS -- Developed and managed media.

Austin, Texas Area

Produced Spanish video and audio news releases VNR / ANR) for Texas state agencies. After a video launch, I executed media relation campaigns, actively pitching stories to newsrooms. Coordinated media crews at news conferences and public events. For spokespeople, provided media training and developed talking points.Selected List of Campaigns: Click It or.

Norther California / Texas

During this period I was awarded two film grants which allowed me to work full-time on my own film projects.PROJECT: “Ni Aquí, Ni Allá” Completed this short documentary film which captures day in the life of street vendors in San Francisco. Launched distribution and sales plans. Aired on PBS stations in CA and Texas. Funded by Pacific Pioneer Fund, Bay.

San Francisco Bay Area

Responsible for video communications for national union organizing campaigns for the AFL-CIO and Service Employees International Union (SEIU). Served as video director responsible for documenting direct action events and other activities staged by workers in their efforts to join a union. Wrote and researched press materials. Identified and pitched to.

San Francisco Bay Area

Wrote news stories, produced anchor tracks, and covered breaking news events (Earthquake of 1987, East Bay Fires) for SF-Bay Area TV newsrooms including KRON-TV.Worked as freelance field producer for national broadcast outlets including CBS Evening News with Dan Rather and Entertainment Tonight, conducting interviews and contributing to national stories.