- Develop new web concept store www.babywagon.mx- Exclusive distribution of Moulin Roty and Vilac french premium brands nation wide - Search and develop new strategic products for BabyWagon’s private brand - Search and develop new products for El Palacio de Hierro private label “Primmi” - Search for strategic products and suppliers to offer a premium product web store - Develop strategic branding and elective communication to increase sales

- Relationship with main donors. Attention, communication and expense report- Responsible for the change of image and internal communication- Supervision of quality standards in dining rooms

- Develop and execute Marketing Plan- Launch brand in México City- Increase number of guests vs previous month- Brand positioning through digital media, local media, PR- ATL, BTL, PR- POP - In Store Media

- Develop brand strategies for Fonda Mexicana.- Product profitability- Supervise operational processes in order to achieve the standardization of the 5 units of Fonda Mexicana.- Definition of the brand's concept that extends from the menu selection, ambience of the restaurant, dishes, linen among others, in order to produce an exceptional experience for the consumer.

- Responsible for Gamesa’s Retail promotional strategy- Manage and execute POS merchandising material and promotions, special sales, product dummies- New product launch strategy, in store media, sampling, Pos activations, Cross merchandising, Loyalty plans for top customers and 2nd Sales Force - Manage retail and P&l budget

- Hardlines licensee product development in categories such as stationery, sporting goods, electronics, food & confections, toys, ELA developing around 280 products per year for Mattel Brands with an annual volume of sales of USD 22.5MM.- Implementation of commercial strategies at short, mid and long term. Market trends and results of the category.- Line Structure (category development, product development, sales)- Develop and implement Marketing Plan for each of the categories and for top licensees.- Manage relations with domestic and international licensees, from product development to marketing executions.- Assure implementation of global marketing platforms to local executions while consolidating equity and positioning of Mattel’s brands - Development of Consumable Category (promotional Alliances).- Planning of Retail and Advertising initiatives to support the Hardlines product line: 1) BTS campaign in main retailers and 2) Christmas Campaign for Sporting goods (TVC) and POP Campaigns for specific lines.- Implementation of the first Merchandisers Plan for Licensing.Accomplishments- Launch of two key brands at Liverpool reaching a sell in of 40 sku’s.- Reverting negative trend and increasing market share in Back to School Category. (8% vs objetive)- Assure to make stronger the current product line (+10% more developments 2009 vs 2008), as well as identify market opportunities (Void Analysis).- Execution of a pilot program with Coppel covering 60 stores nationwide, listing in addition notebooks and stationery for the first time.

Sales Jr. Depuy- Identify commercial needs, opportunities, weaknesses and strengths of the company to improve the business and to propose initiatives and solutions and optimize sales.- Follow up on the customer’s satisfaction and service level, provide support to customers, follow up on their status, continuous communication in order to satisfy client’s needs.- Monitor the competition, establish key relations with the purchasing departments from institutions to acknowledge competitors selling strategies.- Analyze the statistics of product use, market participation of the product and the behavior of customer with the product. - Measurement of potential accounts .- Establish relationships with key contacts. Participate on learning sessions, workshops, demos, trainings, etc. to promote the product among potential customers.Accomplishments- Award to the best sales representative in Latin America in the months of January, February, March and June.- Share of sales exceded in 27%

Planning and development of events, promotionals.Internal communication.Monitor the impact of public relations.

Planning and development of events, promotionales, sponsorships.Support to the sales team.Development of brochures.