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The way companies / products / brands have to operate today requires a solid collaboration - if not a completely integrated approach - between the branding & marketing side of the house and the operations & development side of the house. It streamlines development, closes the gap between customer and company, makes sure the product delivers on the promise, bakes in a loyalty loop, etc. etc.It's interesting that so few companies connect the two. In big companies because the budgets have traditionally been separate, and a change is arduous and political; in startups because "brand isn't a priority." I believe in working on projects and products that bring the two together.
Super Premium
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Founder And PrincipalSuper PremiumUnited States
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Founder & PrincipalSuper Premium Oct 2013 - PresentUnited StatesBrand strategy, storytelling, and creative solutions for companies of every kind. We make it super. You make a premium.
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Director, Verbal Identity & DigitalInterbrand, New York 2006 - Sep 2013New York, NyHelp leading brands define their brand strategy, creative strategy, execution and implementation to build relationships and influence behavior in the real & real-time world. Established a new approach to digital and helped lead a cultural shift within the agency. Founded the Brand Playback practice, authoring a unique methodology around social analytics to create, measure and optimize brand expression to drive business value. Brand Playback helps to answer questions like, "Does my brand communicate the right message?" "Does the brand experience actually deliver on what the brand promises?" and "Is my brand expression encouraging the kind of engagement that drives value for my business?" What kind of questions are you trying answer? -
Pr - Associate Account ExecutivePollock Communications 2005 - 2006New York, NyBuilt and executed programs to drive awareness of brands in the health and wellness category. Acted as office manager for upskilling our team and streamlining internal processes to generate more revenue and increase opportunities for clients. Successfully pitched high-impact media outlets including Parade, Better Homes & Gardens, NBC and FOX. -
Advertising - Account Executive InternshipBates Usa Jun 2001 - Aug 2001Campaign Development / Brand Launch Pfizer Adams Account Responsible for competitive intelligence, market research, account tracking, event ideation for Dentyne Ice & BodySmarts brands.
Nora Geiss Skills
Nora Geiss Education Details
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Philosophy Of Science, Creative Writing -
Santa Fe Prep
Frequently Asked Questions about Nora Geiss
What company does Nora Geiss work for?
Nora Geiss works for Super Premium
What is Nora Geiss's role at the current company?
Nora Geiss's current role is Founder and Principal.
What is Nora Geiss's email address?
Nora Geiss's email address is nk****@****ail.com
What is Nora Geiss's direct phone number?
Nora Geiss's direct phone number is +164673*****
What schools did Nora Geiss attend?
Nora Geiss attended Columbia University In The City Of New York, Santa Fe Prep.
What are some of Nora Geiss's interests?
Nora Geiss has interest in Business Strategy, Amsterdam, Entrepreneurship, Technology, Social Networks (Online), Marketing, Lean Startups, Brooklyn, Big Data, Venture Capital.
What skills is Nora Geiss known for?
Nora Geiss has skills like Creative Strategy, Digital Marketing, Corporate Branding, Advertising, Brand Architecture, Marketing, Digital Strategy, Copywriting, Brand Development, Creative Direction, Market Research, Social Media.
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