I am responsible for the content creation process from client onboarding to publishing, including keyword research; editorial calendar creation, management, and execution; writer management; and client management. (Previously also handled editing and publishing.)I managed 12-15 editorial calendars across varied industries like food, the gig economy, cryptocurrency, remote work, business, finance, and fashion. I created and maintain the processes of writer sourcing and selection; writer training; article creation and publishing; and more, resulting in drastically increased productivity and scalability, and 3x client increase in one year.

At A Clean Bake, I manage and operate a recipe website, which specializes in gluten-free and grain-free original food. Additional responsibilities include: all content creation (recipe development, writing, and photography) and marketing (social media management, editorial planning), as well as vendor and client management, basic HTML and Wordpress, basic accounting, day-to-day operations, and more. Since its inception, A Clean Bake has expanded to include a freelance recipe development and food photography business, where I assist natural foods brands with their content creation needs.

At MotiveQuest, I conducted linguistic analysis on large-scale social media data sets to extract strategic insights, and identify corresponding messaging, positioning, innovation and/or white space opportunities, for Fortune 500 companies and their brands. I focused on the food, beverage, CPG, health/wellness and fitness verticals, but also have experience with healthcare, technology/telecom, retail/fashion and financial services clients.

At MotiveQuest, I conducted linguistic analysis on large-scale social media data sets to extract strategic insights, and identify corresponding messaging, positioning, innovation and/or white space opportunities, for Fortune 500 companies and their brands.

• Developed and managed interactive marketing strategy; enhanced brand consistency and equity.• New product development.• Created educational and operational literature to assist location marketing efforts nationwide.

• Spearheaded the parking industry’s first comprehensive interactive marketing strategy. • Executed customer outreach and promotional programs, including Grand Opening celebration; supervising team of 4 temp employees; coordinating design and release of 12,000-piece direct mail campaign.• Established and managed high-profile partner and customer relationships.• Built customer database to enhance segmentation strategies and increase response rate. • Lead development initiative to grow Park For Wrigley brand, including supervising webpage design, developing logo, creating and distributing collateral, and maintaining social media campaigns.• Responded to RFPs with full-scale marketing strategies for existing and potential clients.• Initiated interactive marketing and web development projects for Chicago-area clients.

• Corporate marketing and industry/corporate events on a contract basis.

• Produced customized client-facing and internal events, coordinated logistics for industry conference attendance.• Enforced brand consistency in all corporate and PR literature; heavily edited copy for content and structure.• Implemented new lead management software (Pardot); trained colleagues, participated in forming “best practices” and acted as administrator of Pardot and Salesforce.com; maintained website content.• Supervised event marketing intern on several event-marketing projects, including client dinner with CEO.

• Developed original marketing collateral, oversaw website and newsletter.• Assisted in overhaul of annual marketing plan based on analysis of demographic and customer data.• Invited to remain indefinitely following positive feedback during initial three-week contract period.

• Monitored and analyzed sales data; projected future tour sales.• Coordinated production, shipment and billing of merchandise; addressed customer service inquiries.