Norawee Sershthin Email & Phone Number

Bangkok, Th

Bangkok City, Thailand

Panel Plus is a company under Mitr Phol Group, a reputed conglomerate of agriculture and power. The main business of Panel Plus is manufacturering and distributing of particle board and MDF board. (www.panelplus.co.th)My role here is to take care of the entire commercial function, whether it be sales, product management, pricing, NPD, channel expansion or even marketing communication. Given that the supply chain of this business goes across continents, this is considered the massive challenge at global arena that calls for every thing I have learned from my 15 years in the industry

Trading off corporate communication and branding with product and trade marketing, I am established as the whole package of all-branch marketing for Jorakay Corporation. Bigger team brings about the bigger mission on new category and new channel development. Since most of marketing elements are under my umbrella, it is the great opportunity to leverage and synergize them to create the exciting initiatives that I have been inspired for long. Think about the extreme end-to-end hybrid performance marketing, it could never happen without blending my existing resource (marketing communication, operations, digital platform / business ) with the new ones (product and trade marketing)

Spearheading COMMUNICATION function for the likely most marketing-driven players in building material in Thailand. The great challenge and honor.Given the wide range of functions to manage (Corporate Communication, Advertising, Sales Promotion, Digital marketing, Design and E-Commerce), it allows me the great joy of managing diverse groups of people and creatively formulate the functions' capacity to achieve the results

Bangkok Metropolitan Area, Thailand

Inoue Rubber (Thailand) PLC is a major producer of elastomer-based auto parts in Thailand. It is a subsidiary of INOAC Group, a Japanese regional player of polymer-based productsMy job here is to create a new business unit for non-auto part markets. The expectation is that this new business will be the new S-curve for this company

Bangkok Metropolitan Area, Thailand

SHERA PLC. is the producer and distributor of well-known fiber cement composite construction materials, branded Ha-Huang and Shera. My mission here is to drive business growth of the countries under my responsibility. By saying driving growth, it goes beyond a boring price-volume-share management. We are talking about something more exciting than thatStart off with CMV region (Cambodia, Myanmar and Vietnam), then in Mar'15, I was rotated to take charge as the acting GM for the Philippines operation. Same job description as with CMV, just add bigger port revenue, more headcounts and the strategic overseas investment objectiveThe beauty of this job was its multi aspects in doing cross-border business, ex. sales/marketing management, strategic investment, logistic/inter-trade coordinating, legal, people management (both at headquarter and foreign offices). Really feel fortunate and it was the crucial development for my career objective

Bangkok, Thailand

- Be a focal point on directing company resource to initiate business expansion to Asian country markets- Formulate strategy on appointing distributor, entering into joint venture or even direct investment in overseas market- Manage existing customers by processing regular transaction, maintaining relationship and handling special request

Cambodia

- Accountable for the cement trading portfolio with net sales worth approx. 2.2 million USD/month- Possessed full authorization on product sell-out pricing and channel management- Formulate marketing strategy and drive the implementation by utilizing the budget of approx. 400,000 USD/year- Manage and optimize multiple objectives of the group company, including own volume target, group company volume, subsidiary profitability and mother company selling price- Take support role on logistic planning, credit control and payment collection

Bangkok

- Highly involved with commercial analysis for professional-segment customers and ready-mixed concrete subsidiary of SCCC, main duties include.. > Strategic commercial planning > Resource and budget planning / KPI preparation > Competitive intelligence development > Investment feasibility study / key projects pricing > Production network planning and channel conflict management - Bridge and ensure the alignment between operation-level and the management - Take lead and share accountability on key projects and initiatives

Bangkok, Thailand

Master'S Degree, International Business And Finance, 3.93 (4.00 Scale) Graduate With Honor

Bachelor Of Business Administration (B.B.A.), International Business Management, 2.93 (4.00 Scale)

Education record