National Marketing And E-Commerce Manager
Current- Enhanced Website Performance: Improved the existing website's efficacy by implementing new landing pages, enhancing SEO strategies, and optimizing the customer journey.- Expanded Website Functionality: Integrated new features into the website leveraging the third-party application, Nosto, to enhance user experience and functionality.- Strategic Content Development: Crafted engaging content for prominent social media platforms (Facebook, Instagram, LinkedIn) and the website, utilizing Adobe Illustrator and Photoshop for compelling visuals.- Strategic Sales Campaigns: Spearheaded the creation of innovative sales campaigns on the website, coupled with website modifications to effectively communicate ongoing discounts.- E-commerce Excellence: Established, fine-tuned, and managed a brand-new online store, utilizing Shopify to ensure a seamless shopping experience.- International Web Presence: Orchestrated the development, optimization, and upkeep of a professional presentation website for an overseas sister company, utilizing WordPress.- Collaboration with Marketing Agencies: Worked in close collaboration with external marketing agencies, overseeing budgets and active campaigns across Meta and Google Ads platforms.- Effective Newsletter Campaigns: Devised and executed strategic email newsletter campaigns using MailChimp, fostering effective communication with target audiences.