Helping leaders reshaping industries through the convergence of insights, consulting acumen, and boundless innovation.Our signature services in China include:- Go-to-market strategy for China- Business Design: New Retail, CX and Brand Strategies- Learning Expeditions- Open Innovation Programs- AI-Retrofitting on WeChat- Digitalization for DecarbonizationReach out to us as at: growth@trajectry.com

• Developed strategic plans to drive growth and market penetration for key accounts• Collaborated with international and cross-functional teams to deliver cutting-edge solutions and drive client satisfaction• Strengthen our footprint within the Beauty, Retail, Fashion & Luxury industriesin the Global and China markets.• Collaborated with cross-functional teams to deliver cutting-edge solutions and drive client satisfaction

Managing 80 talented strategists, analysts, marketing and tech experts in 7 offices globally: San Francisco, Shanghai, Suzhou, Singapore, Lisbon, Beirut and Casablanca.- In San Francisco, with direct access to tech entrepreneurs, digital visionaries, forward-thinking investors, inspirational leaders and dreamers of the Silicon Valley. Lucky to work among Gafanomics giants such as Google, Apple, Facebook, Twitter, LinkedIn, Netflix, Uber, or Tesla.- In Shanghai, where we partner with the largest Chinese digital players (Baidu, Alibaba, Tencent, Bytedance, Dianping, Ctrip...), some exciting unicorns and tech startups. We also connect brands to the growing Chinese middle & upper class of young connected consumers spending their time (and life) on Wechat, Weibo, Douyin, Bilibili, Tmall and RED.- In Singapore, gateway to the fast growing South-East Asia market (the next billion internet users) and home of one of the most advanced Smart Nations, a world-class innovation model for smart mobility, urban planning, logistics and fintech.- In Lisbon, Portugal, considered as a new European startup hub. Home of the Web Summit and Hub Criativo Beato.- Since 2020, in Casablanca (Morocco), as our first step into the African innovation playground. We bring to African companies Fabernovel’s unique model of innovation inspired by design thinking and startup acceleration models.- Since 2020, in Beirut (Lebanon), as a gateway to this fast growing Middle-East economic region. With agile methodologies and innovation acceleration programs servicing the major economic and industrial players of the region.

FABERNOVEL is a global innovation agency committed to empowering companies to create a lasting cultural shift and knowledge base to act upon. We bring the thought leadership of a consultancy, the creativity of an advertising agency and problem solving strength of a technology company. We work tirelessly to bring the benefits of change to corporations, startups, and teams who want to create market impact with digital technology to win.FABERNOVEL Asia is headquarted in China, with offices in Shanghai and Singapore.

I founded VELVET in 2013, as a digital communication and marketing agency servicing prestige and premium brands in China, offering strategic consulting to board level executives as well as digital activation services: social media management (Weibo, Wechat, KOLs...), search (Baidu) and media display advertising.I sold VELVET sold to FABERNOVEL in 2017.VELVET partnered with companies such as Kering, Richemont, LVMH, PUIG, Boucheron, Dior, Lane Crawford, ASC Fine Wines, L’Oréal, Mango, Ermenegildo Zegna and Galeries Lafayette among others.

I created and led for over 5 years the Asian branch of L'Atelier, the innovation tech lab & innovation unit of BNP Paribas. Located in Shanghai (China), and with a team of 15 Chinese analysts, we helped Fortune 500 companies to leverage business opportunities in the region. And also advised founders of emerging Chinese digital players such as JD.com (formerly 360Buy.com) and P1.cn to expand in Europe.Part of the BNP Paribas Group for more than 40 years, L’Atelier BNP Paribas is unique by its open architecture approach that extends beyond the banking sector, and its presence in three major geographical areas that are key beds for innovation : Europe, North America and Asia. Drawing on its prospective vision and experience, L'Atelier BNP Paribas actively promotes public debate (website, newsletter, TV) and help the BNP Paribas Group and its clients navigate through their digital transformation.

I had the chance to join the strategy department of BNP Paribas to launch and deploy the first digital task force of the group, with direct reporting line to the group deputy CEO. We managed and monitored over 400 internet websites and 800 intranet websites across all units and geographies of the group.Some of the most exciting projects that I managed included:o Creating the first group-level digital dashboard for BNP Paribas' executive committee memberso Auditing and evaluating all web initiatives of the group (over 1,200 websites) o Developing the first internet-intranet repository of the bank, an InterNIC-like platform (6 months project between Paris and London with a great team of software engineers)

I joined L'Atelier in 2002 to support the transformation of this "internal unit" into a "servicing company".I lead several missions of Consulting, Market Research and Keynotes for IBM, BNP Paribas, SWIFT...

I co-founded NetEconomie in 1998 while studying my master in Economics.NetEconomie has been one of the first editorial web portal in France to specialize about the so called "internet economy" through publications, interviews and forums. After developing its traffic and notoriety, the startup has been sold to Cyrealis Group in 2006 and then became an new Internet asset integrated within the web division of M6 Group in 2008 (RTL Group, part of Bertelsmann).

I joined the company to be part of the new digital consultancy unit, named "Zen Factory". I worked both on Business Development (bring new key accounts) and e-business consulting, including key projects such as:o e-Business Audit & Evaluation for TOTAL Group (over 70 projects analyzed)o Creation of the Market Intelligence department of Credit Mutuel

In 1999, I entered CorEdge (Corporate Knowledge) to specialize into the new practice of "knowledge management".Main projects include:o Knowledge Management project for French automotive company Renault: Detecting errors in the upstream construction chain and implementing fast learning loops before mass production.o Knowledge Management project the French Ministry of Transportation: Setup decentralized knowledge centers throughout local points of the organization and systematize learning sharing.

During 6 months, this project led me to audit and evaluate the entire competitive intelligence system of Total Group: - 50 interviews across all divisions, - analysis of process, organisation and technologies implemented by the company - resulted in a 150 pages report presented to 50 internal managers and executives (internal conference).Project presented and awarded (ranking first) during Master graduation.