Nordyn Yacine is an internationally-experienced Senior Advisor with extensive track record of strategically-driven business transformation and innovation driven programmes and business-building in developed and emerging markets.An expert in the latest trends in digital, mobile and social media and how these new industries changed the way to engage with consumers. Running a successful consultancy boutique serving Banking, Card Payment & Financial Services, Reward /loyalty and Retail eCommerce IndustriesCore competencies are in Sales and Marketing, Business Development & ManagementIn 2015 he graduated from Financial Times Non Executive Director Diploma in London, giving him academic background to advise as Independent NED board of start-ups and Medium size companies focusing on digital and mobile services or international expansionSpecialties: Big Data Monetisation, Digital & Mobile Wallet, Merchant Funded loyalty programmes (MFO), Card-Linked Offers programmes (CLO), CRM, Digital Marketing, Brand Marketing, Automotive industry, Payment industry, Credit financing, Europe and Africa consumer markets, Affluent Marketing, Performance Based Marketing, Social Media, Luxury Goods Marketing, Non Executive Director, NED, Digital Identity, Blockchains