As the CEO, Web Designer, and Brand Strategist at Studio Eight Creative since 2018, I have channelled my creative genius into graphic design and content creation that breathes life into various brands. I have had the privilege to serve an eclectic mix of clients from beauty, influencer marketing, podcasting, blogging, and subscription-based product sectors. This work is driven by a desire to elevate their social media presence, engagement, and overall brand visibility.Being an effective steward of brand identity, I have managed and developed a diverse portfolio of individuals and brands, offering them a comprehensive suite of services including digital content creation, strategic planning, graphic design, marketing, and branding. These efforts have not only enhanced brand engagement and visibility but also cemented client relationships through increased sales and rapport. Additionally, I've used my research expertise in brand analysis and benchmarking to shape brand strategies, leveraging both qualitative and quantitative methods.An essential part of my role is designing and managing marketing templates on platforms like Klaviyo and Mailchimp, while also maintaining high-quality design standards for WordPress, Shopify, and Wix websites. By developing comprehensive customer journey maps, I've been able to identify gaps in brand experience and innovate improved alternatives. My strategic prowess includes evaluating competitive landscapes and target audiences, refining research-based insights to find unique positioning strategies. Throughout my tenure, I've had the privilege to work with high-profile clients, including Amy Luciani of Pritty Kitty, Arrogant Tae Brands, Snob Life by Ming Lee, Keep it Cute Fitness, and Milfland. This diverse experience further strengthens my ability to tailor unique strategies that drive growth and success for each individual brand.

In my current role as a Freelance Graphic Designer for Remedy by Ari, I've utilized my expertise to deliver a broad range of creative design and branding services. As a core part of my role, I professionally handle the creation and establishment of the brand's style guides, along with the formulation of strategic email marketing campaigns. Furthermore, my role extends to the exploration of innovative typography and the development of interactive prototypes for Remedy by Ari's eCommerce platform.My responsibilities also include diligent research and data analysis, driving collaboration, learning, and continuous improvement within the company. I am passionate about creating mood boards and visual inspiration documents and aiding in the design of marketing campaigns. As a dedicated champion of best practices, I proactively identify strategies to achieve our business goals and foster the evolution of our products through cross-organizational collaboration and mitigation planning.

In my current role as a Freelance Graphic Designer for Snob Life Studios, I've utilized my expertise to deliver a broad range of creative design and branding services. As a core part of my role, I professionally handle the creation and establishment of the brand's style guides, along with the formulation of strategic email marketing campaigns. Furthermore, my role extends to the exploration of innovative typography and the development of interactive prototypes for Snob Life's eCommerce platform.Integral to Snob Life's operations, I support the brand by crafting detailed journey maps and interaction patterns. My responsibilities also include diligent research and data analysis, driving collaboration, learning, and continuous improvement within the company. I am passionate about creating mood boards and visual inspiration documents, aiding in the design of packaging, marketing campaigns, and products for Snob Life Studios. As a dedicated champion of best practices, I proactively identify strategies to achieve our business goals and foster the evolution of our products through cross-organizational collaboration and mitigation planning. My work at Snob Life Studios has been an exciting journey of brand development, innovation, and growth, proudly being a catalyst to securing thousands of dollars in sales.

In my current role as a Freelance Graphic Designer for EAP Heat, I've utilized my expertise to deliver a broad range of creative design and branding services. As a core part of my role, I professionally handle the creation and establishment of the brand's style guides, along with the formulation of strategic email marketing campaigns. Furthermore, my role extends to the exploration of innovative typography and the development of interactive prototypes for EAP Heat's eCommerce platform.Integral to EAP Heat's operations, I support the brand by crafting detailed journey maps and interaction patterns. My responsibilities also include diligent research and data analysis, driving collaboration, learning, and continuous improvement within the company. I am passionate about creating mood boards and visual inspiration documents, aiding in the design of packaging, marketing campaigns, and products for EAP Heat. As a dedicated champion of best practices, I proactively identify strategies to achieve our business goals and foster the evolution of our products through cross-organizational collaboration and mitigation planning. My work at EAP Heat has been an exciting journey of brand development, innovation, and growth, proudly being a catalyst to securing thousands of dollars in sales.

As a Graphic Designer and Game Day Revenue Assistant at St. Mary's University from 2017 to 2020, I had the opportunity to meld creativity with a strategic approach to deliver impactful design solutions. I was entrusted with the responsibility of designing social media graphics and print materials for all SMUSA events, which provided me with an expansive canvas to showcase my design capabilities.I also contributed significantly to the brand marketing efforts of SMUSA, creating engaging designs that resonated with our diverse audience. Throughout the design process, I worked closely with the Project Manager and SMUSA Events Coordinator, pitching design concepts, incorporating feedback, and ensuring the final designs were aligned with the broader event themes and objectives.Recognizing the dynamic nature of the role, I quickly adapted to the challenges of upholding tight and rushed deadlines. I ensured swift turnaround on all revision requests, highlighting my ability to work effectively under pressure while maintaining the highest quality standards. In addition, I was responsible for maintaining and designing all graphics for the marquee screen, further demonstrating my versatility as a designer.Beyond design, I took ownership of essential housekeeping tasks within my role, ensuring seamless communication with the Project Manager and Events Coordinator, and maintaining regular office hours. My experience at St. Mary's University was integral in shaping me as a well-rounded professional, adept at handling diverse responsibilities in a fast-paced setting.