Noreen Mcnicholas (Nee Mccarthy) Email & Phone Number

Co-founder of an exciting new marketing concept. We offer all the benefits of a dedicated CMO but at a fraction of the cost. Leverage our marketing expertise and knowledge to either get your business off the ground or scale up your existing business.

Ireland

Providing marketing support for a start up construction company including:- Brand guidelines development: Designing and creating all company branded related stationary including business cards, invoices, letterheads, presentations- Marketing Strategy: Building and executing the marketing strategy and plan for the business with key metrics to measure performance- Digital Marketing: Creation of website and setting up company mailbox, creating and executing social media calendar on key social media channels- Advertising: Promoting the business through key channels including facebook ads, google adwords and traditional channels such as newspapers and related construction websites- Design and production of promotional materials including brochures, presentations and flyers

Dubai, United Arab Emirates

RMD Kwikform are an international Formwork and Shoring company providing engineered solutions to the construction industry. I was part the management team reporting to the Divisional Operations Director leading the marketing function for the GCC and India region. The marketing team provided critical support to 30+ sales people, 6 regional MD's and key central support functions such as Operations, HR, Finance, and Engineering.Main Responsibilities and achievements include:- Product marketing management for 30 products: including updating collateral; both print and digital, creating sales presentations, promotion of specific products according to regional targets, new product launches- Digital marketing: Publishing new content on 6 regional websites; creating and implementing the local social media calendar on Twitter, Facebook and LinkedIn- Event management: Organising the annual sales conference for circa 50 people; exhibition sponsorship; customer hospitality events- Digital Asset management: maintaining and updating digital assets including project photographs, product videos and sales presentations- CRM Superuser: Providing training and training manuals on Salesforce; designing bespoke reports and dashboards; managing users on the system- Internal Communications: Supporting the HR team with communications for 300+ people across the region; implementing campaigns for employee engagement on a regular basis

United Arab Emirates

Aggreko is a FTSE 250 company providing temporary power and temperature control solutions to over 100 countries.My role was as Marketing Manager providing strategic direction and hands on support to the regional sales and marketing team across 54 countries to achieve revenues of $400 million. Reporting to the Area Managing Director I was part of the senior management team participating in quarterly meetings.Main Responsibilities and Key Achievements:- Marketing planning and budgeting for the region based on various business unit targets and objectives- Responsible for recruitment and development of the marketing team- Content Development of all regional content including newsletters, case studies, brochures, promotional videos- Digital marketing: Leading the digital marketing strategy for the region including managing and monitoring regional websites through SEO and PPC, developing and executing the social media strategy and Email marketing campaigns- Developed and implemented the "Always on" direct mail campaign to the mining and manufacturing sectors achieving response rates between 20-40%- CRM (Salesforce) Super user for the region- Orange belt (Six Sigma training completed)- Selected to be an 'orange champion' to assist in rolling out the new company values

Glasgow, United Kingdom

Relocated to Glasgow to be part of the core project team to support the design, development and roll out of the new CRM platform Salesforce across the business to over 80 end users.- Part of the initial project planning, design workshops, decision making and solution testing- Liaising with various stakeholders including external consultants, senior leaders and technical users in the business to get their input and buy-in for the project- Practiced Agile and Scrum methodologies to roll out the system in a short time frame

United Arab Emirates

Responsible for Southern & East Africa, Pakistan, Russia & Caspian

Dubai, United Arab Emirates

Senior Sales and Marketing lead for the region Southern Eastern Africa, Yemen and Pakistan. Responsiblities includedMarketing Planning- Creating the marketing budget for the region- Developing a marketing plan and strategy that was aligned with territory sales plans encompassing Advertising, public relations, exhibitions and seminars and hospitality eventsCustomer Relationship Management:- Regional Superuser - Responsible for managing and maintaining the company CRM system for the region including uploading contacts and ensuring all data is correct as well as analyzing usage by the sales team- Organising training for the sales team- Regional Project lead for implementation of upgrades to the systemEvent Management- Identifying key events to participate in and ensuring they are implemented locally- Execution of high profile events with senior Government officials Campaigns- Development and management of local marketing campaigns including direct mail, advertising, PR and ensuring leads are followed up withManagement- Submitting monthly marketing report for the region- Part of the regional management team providing quarterly updates to the management team

Providing Sales and Marketing support for the sales teams in the South-East Africa, Yemen and Pakistan region. Key responsibilities includedMarket Research & Intelligence • Support Sales & marketing team with market research, collation and reporting • Monitor competitor activity (bids/wins & pricing) Database Maintenance & Campaign Tracking • Enter all past, present and prospective clients and partners in database Tele-research & build prospect and partner database • Track all campaigns through database Direct BTL Marketing Campaigns • Assist in implementing annual direct marketing campaigns (print, HTML, telesales, fax) by industry, country, partner/channel, season, event etc. • Respond and qualify basic information, record on database and distribute to sales teamMarketing • Event Coordination– Coordinating on all trade shows, and seminars attended by the company, including engaging with trade show organisers and other suppliers before the event; following up with customers met after the event and any other organisation required for a successful event.• Hospitality Events - Coordination of hospitality events for customers in the region, including liasing with event Management Company and other suppliers, ordering branding for the event, organising the guest list and any other organisation required for a successful event. • Advertising – implement print, online and outdoor advertising• Regional MarComms – Coordinate regional collateral such as newsletters, internal announcements and publications• PR – Distribute press releases to regional sales team• Branding - Ensure consistent branding in line with group branding• Branded Merchandise/Gifts – source, design, stock manage and dispatchMarketing Budget • Ensure payment of suppliers, track materials received and spend against budget • Assist with monthly reporting of activities against budget and KPI’s

Fermoy Cork

8 month college paid work placement as part of my degree from the University of Limerick.Responsible for- Lead Generation: Building a database of prospects and targeting through direct mail and emails- Sales: Working as part of a team with a daily target to reach by contacting customers over the phone- Database management: Maintaining the CRM system by updating with new and existing customers- Communications: Designing the monthly customer e-newsletter, informing customers of business updates and promotional offers- Sales support: Coordinating sales orders between remote sales staff and customers, creating invoices and filling related order documentation, and preparing monthly, weekly and daily sales reports for management

Business Studies, Marketing, Accounting, 2.1

Activities and Societies: University of Limerick Ladies Soccer ClubStudied Business Studies before focusing on Marketing as my major.

Cim Marketing Leadership, Marketing, Level 7

Level 7 Postgraduate programme in Marketing Leadership encompassing the following modules - Leading Change - Managing Business Growth.

Management Development Programme, General Management

An intensive five-day residential programme focusing on the following specific areas: - Managing yourself and others; - Motivating your.