Noreen Mcdermott-Santilli personal email
- Valid
• 20+ years experience in advertising as a Copywriter, Creative Director and Content Writer• 12 years experience as a Professor (part-time) with:Humber College, Faculty of Media & Creative Arts (Programs - Advertising Copywriting, Advertising & Graphic Design, Media Communications, Advertising & Marketing);Conestoga College, School of Creative Industries (Program - Advertising & Marketing);OCADU, Faculty of Design (Program - Advertising)• Fully proficient using Blackboard Ultra, D2L Brightspace, and Canvas (learning management systems) for on campus, online and hybrid synchronous and asynchronous learning• Expert at conducting engaging on campus and online classes which include shared lesson slides, videos, breakout groups, industry guest speakers, and engagement tools Padlet, Answergarden.com, Flipgrid, MIRO, Kahoot• Completed Ed Tech Ontario webinar 'Strategies to Boost Learner Engagement in the Synchronous Online Learning Environment' (2020)• Humber Teaching & Learning Webinars: Meeting the needs of Humber’s multilingual and international student population (2018); Creating Effective Lesson Plans (2012)Senior Copywriter & Creative Director• Recognized for producing original, integrated advertising campaigns for global & Canadian brands. • Respected for the ability to write and ideate for all platforms - print & OOH ads, TV/video spots, video content, websites & content, social media ads and campaigns, radio ads, display ads, app content.• A strategic thinker and problem solver• A creative leader with proven experience in: creative presentations (C-level executive clients, brand/marketing managers, internal teams); mentoring and leading junior teams; managing creative/studio staff, creative and freelance resources, timelines and budgets; and conducting positive, goal-oriented performance reviews.Specialties: Creative direction, concept development, campaign development, and writing within the marketing communication & advertising sectors for some of the world's biggest brands. Categories include consumer packaged goods, retail, energy transportation, mobile devices, home electronics, renewable energy (wind power & solar), premium home appliances, arts & culture organizations and wireless communications.
-
ProfessorHumber PolytechnicToronto, On, Ca
-
ProfessorHumber College Nov 2011 - PresentToronto, Canada AreaFaculty of Media & Creative ArtsPrograms: Advertising Copywriting (COPY)Advertising & Graphic Design (AGD)Media Communications (MC)Advertising & Marketing Communications (ADMC)Courses taught: COPY - Writing for Digital Media; Portfolio 101; Portfolio Intensive Concept; Writing for Social MediaAGD - Strategic Thinking; Media Strategies (Social Media Strategy)MC - Introduction to Media StudiesADMC - CopywritingI create engaging, experiential learning modules that allow students to gain a full command of creative techniques, copywriting techniques, branding, storytelling, ideation, integrated advertising campaigns, and web, digital and social media strategy, writing & design, content creation and planning. I have excellent classroom management skills, as well as strong writing, research and strategy skills. I have experience teaching in-person, online and hybrid courses. I am currently learning about hyflex teaching.Research Projects:Artificial Intelligence (AI) as a tool for personalized learning in a college setting (Humber College Collaborative Research Group, January 2023 - present)A systematic literature review of the practice and potential of collaborative grading in post-secondary education (Independent) -
Senior Copywriter & Creative DirectorFreelance May 2014 - PresentToronto, CanadaRecent Freelance projects2020 - present: Website, App and Content Writer for Plitio online pharmacy (plitio.com)2022: Copywriter (CRM), Listen Communications2022: Copywriter, Cathy Park, Realtor (Chestnut Park Real Estate Brokers)2018 - 2019: HeydSaffer, Creative Director & Lead Content Writer, ParticipACTION App2018 - 2019: North Star Memorial Group/PowerPlan Workshops, Hawaii, USA - microsite, landing pages, direct response, social media ads2017 - present: Weld Inc, Vancouver, B.C. Content Writer - Projects - School Creative Arts School, Integrated Web & Social Media CampaignNov. 2016 - Oct., 2017: KBS Toronto - Sleep Country Canada, Radio Campaigns Summer, 2016: Humber College (Social Media/Community Manager, contract)Jan. - June, 2015: Scenic Drive Systems, Vancouver - Website Optimization + Digital Video Content
-
ProfessorConestoga College Sep 2021 - Dec 2021Kitchener, Ontario, Canada -
Lead Digital Engagement & Content Writer (Contract)Heydsaffer Nov 2018 - Dec 2019Toronto, Canada AreaContent strategy, planning, creative direction and content writing for the launch and rollout of the new ParticipACTION app (February, 2019) and Phase 2 content update (Dec. 2019). Project included long and short form blog posts, motion graphics, visual and video content for a wide range of topics supporting the 'Everything gets better when you get active' integrated campaign. Topics include fitness, goal setting, motivation, health and wellness, aging, mental health, workplace wellness, stress management and family fitness. -
Sessional InstructorOcad University Jan 2016 - Apr 2016Toronto, Canada AreaDeveloped course content & assignments and taught a class of design, art direction and copywriting students proven creative techniques and the important role good copy plays in online, print, video and broadcast content so they could express visual ideas coherently and support work in other courses. -
Associate Creative Director, Senior CopywriterKbs+ Toronto Nov 2011 - Mar 2014Toronto, Canada AreaResponsible for brand strategy, concept generation and copywriting for a diverse and challenging set of brands. Supervised and mentored art directors and copywriters and provided clear, focused feedback and calm, positive leadership. We did mass ads, lots of original TV and TV adapts, radio, original websites, banner ads, blog posts, web content, Facebook pages, and social media campaigns that not only helped to change minds about products, but helped Canadians see issues and business proposals differently. Clients included: Arm & Hammer Laundry and Oral Care, OxiClean, RUB•A535, Nair, Gravol, Target Canada, Ontario Power Generation, Enbridge Pipelines, Finance Canada, Ontario Ministry of Health, Monistat/Monicure, and The Keg. -
Creative Director, Senior CopywriterCheil Canada 2007 - 2011Toronto, Canada AreaI was the first creative director and senior copywriter in the newly formed Canadian regional office of Cheil North America, in-house advertising agency at Samsung Canada. Key Accomplishments• I led the creative department in all advertising initiatives (print, OOH, TV, radio, direct mail, video content, experiential, display ads, web content and social media) for Samsung Canada, and also Hankook Tire Canada. I supervised the work of all creative department personnel including art directors, graphic designers, freelance staff, junior teams and summer interns.• Promoted to Creative Director (from Senior Copywriter) seven months after joining Cheil Canada by providing new creative, branding and strategic vision, demonstrating natural leadership skills, and gaining the confidence and trust of the Samsung marketing and brand managers and the Cheil USA executive team.• Appointed lead creative for all advertising (including print, digital, web, viral, social media, OOH) for Samsung Mobile, Samsung Home Appliances and the Samsung 2010 Olympic Winter Games Sponsorship.• Led an 18-month+ drive to secure, create and produce a successful advertising campaign in support of Samsung's 2010 Olympic Winter Games sponsorship. $11M campaign included TV spots, YouTube channel, print, OOH, social media and display advertising.• Created a multi-faceted re-brand campaign for Samsung Home Appliances that helped contribute to a sales revenue growth of 83% and reach a milestone $10 million per month sales goal.• Successfully re-branded Samsung Mobile and increased BAS scores with a $4M national advertising campaign. Brand image went from “reliable and dependable” to “fun, innovative and cool”. Campaign included extensive Canada-wide OOH, digital OOH, print, TV and display advertising, as well as digital video stadium spots for the Toronto FC (MLS). The work was featured on numerous industry websites and posted on blogs as far away as Russia. -
Senior Copywriter (Contract)Zig 2004 - 2005Toronto, Canada AreaProvided concepts and content for client initiatives.Highlights:Shoppers Drug Mart - helped launch, brand and name SDMs HealthWATCH program and their monthly 'Let's Talk' patient loyalty program with print ads, radio spots and in-store materials.Also worked on the launch of SDMs Beauty BOUTIQUE.Mr. Sub - created radio ads and in-store posters to launch several successful 'new sandwich' offeringsDare Foods - worked on the launch of Breton Gourmet crackersIkea - produced ads and collateral to support sales and events
-
Senior CopywriterTaxi 2000 - 2003Toronto, Canada AreaProvided concepts and content for client initiativesHighlights:Toronto Symphony Orchestra - worked on the complete re-brand and refresh of the TSO, transforming its image from stuffy and unapproachable to inspiring, human and emotional. Tactics included OOH, transit and annual concert calendar. Also helped launch its TSoundcheck program which increased its youth audience by offering discounted tickets for those 25 and under via a microsite.FLOW 93.5 fm - contributed to the launch campaign and provided ideas and content for the launch web site.Rickard's Beer - worked on the launch of Rickard's Honey Brown which included transit ads and in-bar collateral.MINI - worked on the launch of the MINI in Canada. Wrote content for Dealer materials, website and produced the award-winning 'MINI Emergency Handbook' for new owners.ABC Canada - Produced an award-winning campaign for Math Literacy that highlighted the challenges some Canadians face with simple, everyday math. -
CopywriterDdb Canada 1996 - 2000Toronto, Canada AreaProvided concepts and copy for clients Panasonic, Wyeth-Ayerst, Bermuda Tourism, Purolator Courier -
Junior Copywriter/CopywriterVarious (Ambrose Carr Linton Carroll, Jwr Advertising, Campaign House Advertising, Wunderman) Sep 1989 - Jul 1996Toronto, Ontario, Canada
Noreen Mcdermott-Santilli Skills
Noreen Mcdermott-Santilli Education Details
-
English, Religion And Anthropology
Frequently Asked Questions about Noreen Mcdermott-Santilli
What company does Noreen Mcdermott-Santilli work for?
Noreen Mcdermott-Santilli works for Humber Polytechnic
What is Noreen Mcdermott-Santilli's role at the current company?
Noreen Mcdermott-Santilli's current role is Professor.
What is Noreen Mcdermott-Santilli's email address?
Noreen Mcdermott-Santilli's email address is no****@****ail.com
What schools did Noreen Mcdermott-Santilli attend?
Noreen Mcdermott-Santilli attended University Of Toronto.
What are some of Noreen Mcdermott-Santilli's interests?
Noreen Mcdermott-Santilli has interest in Social Services, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Noreen Mcdermott-Santilli known for?
Noreen Mcdermott-Santilli has skills like Creative Direction, Integrated Marketing, Creative Strategy, Advertising, Copywriting, Social Media, Digital Marketing, Thought Leadership, Social Media Marketing, Television, Creative Problem Solving, Idea Generation.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial