Karl Norelius Email & Phone Number

Troy, Michigan, Us

Co-founded new-to-market eCommerce Agency / Managed SaaS Platform and grew the business from zero to $10M+ in annual recurring revenue within 5 years.. - Developed and led strategic direction for full-funnel brand building agency model leveraging in-store, PPC, programmatic media, SEO/SEM, and Social Media Marketing managed services.- Sold in new business totaling $2B+ annual e-commerce sales within 3 years of launch averaging +260% client growth in first 6 months of partnership- Spearheaded creation of organizational structures and performance benchmarks across operations, business development, marketing, strategic account management, creative & branding, paid media, and paid search and social teams.- Developed a cross-divisional team of 55+ employees, in-person and remote, developing training with a focus on business KPI and client expansion. RAFT (mSaaS platform)- Visionary for developing proprietary e-commerce software and business intelligence tool (RAFT) leveraging an agile dev structure across FT and contract employees- Software solutions led to a significant cost savings through increased employee efficiency and 130+% increase in ROAS for clients

Troy, Mi, Us

Due to significant growth and brand positioning, launched Riverguide as a subsidiary of 24G. See Riverguide experience above for details.

Franklin, Tennessee, Us

As VP of Sales, I provided Executive leadership for sales division of a new affiliate tracking startup. Launched a business development team while influencing strategic direction for feature development and customer success. - Grew SaaS business from zero to 1M+ annual recurring revenue within 2.5 years- Developed sales support materials and marketing collateral to facilitate optimal new business acquisition methodologies- Substantially improved product development strategy with technical teams, based on a formalized process to share the voice of the customer, including enhanced lead scoring, call tracking and publisher compensation modeling

Reston, Virginia, Us

As a Product Specialist and Market Support Specialist my focus was on empowering dealership employees nationwide to drive the customer experience forward and build increased product understanding for new vehicle launches.- Developed a rewards based video training platform (VWIQ), with hundreds of videos, to efficiently scale distribution of product related updates and customer service initiatives.- End to end production including copywriting, on-camera talent and content creation for majority of sales focused videos across Volkswagen and Audi brands.- This program significantly impacted JD Power scores, customer and employee retention at a national level across sales, technical and

Reston, Virginia, Us

Product Specialist and Trainer with Volkswagen Academy in Herndon, Virginia.

Top 3 Sales consultant nationwide with VW and secured a position with corporate training division and market support group.

Social Media Consultant for a variety of affiliates. Provided resources for various marketing campaigns with specific direction and reporting.