Norella Rubin, Cmp, Vemm Email & Phone Number

Toronto, On, Ca

Markham, Ontario, Canada

Toronto, Ontario, Canada

Planned, implemented and executed in-person, virtual and hybrid events achieving the objectives established by stakeholders and supporting the ETEE (Enterprise Technology Employee Experience) in enhancing the employee experience and increasing engagement.

Markham, On

I developed and delivered high quality, innovative client experiences that differentiated IBM from the competition at various points in the buyer’s journey, which helped create and progress the B2B sales pipeline. I managed an annual program budget of +$1M, within IBM processes and guidelines, to meet and exceed ROI. In this role, I planned and executed 25+ sponsored trade shows and client-facing events yearly, including large scale experiential activation.

Concord, Ontario

I led and expertly managed the planning, logistics, production schedule and execution of 23 worldwide trade shows including registration, negotiation of participation in other Siemens BUs’ booths, creation and delivery of pre-event communications, product shipping, and coordination of booth layout and graphics.I successfully organized the main annual trade show of the electric power industry, DistribuTECH 2015 in San Diego, in parallel with a customer event for 300 people. Both the trade show and the customer event have been rated as the biggest and the best ever by customers and internal Siemens stakeholders.

Certificate In Marketing And Public Relations

Postgraduate Diploma In Marketing

Bachelor Of Science (Bsc)