Viking Pure Solutions is revolutionizing the way facilities clean and disinfect through a patented process that produces two highly effective, non-toxic, and eco-friendly solutions. Viking Pure installs machines on-site that generate cleaning and disinfecting solutions on demand. We provide your team with the training and spray technology needed to effectively clean and disinfect your facility.

Gentreo is a next-generation online estate planning solution, supporting users throughout their lives with a plan that's easy to keep updated as life and laws change. Users can create all of their state-specific documents, store them and other important information in a secure digital vault, and share access with agents and loved ones so everyone knows where to turn if something happens. As Director of Marketing & Communications for this seed-funded Boston startup, I defined, oversaw and implemented the communications and marketing strategy. In addition to strategic direction and oversight, my ongoing responsibilities included curating messaging and materials for omnichannel marketing and sales initiatives (B2B and B2C), onboarding/launch and ongoing campaign project management for B2B customers & partners, website performance analysis & reporting, and vendor oversight/collaboration. Notable projects include: - Managed the public launch of Gentreo's new plans and features - Conducted a messaging rebrand to expand into B2B markets - Provided technical support and implemented the content strategy to rebrand and transfer Gentreo's public website from Squarespace to WordPress - Originated and developed Gentreo's B2C email automation flows and customer journey maps - Developed highly specialized B2C and B2B marketing campaigns focused on specific customer segments, supported by keyword and SEO research - Secured key press placements such as the WSJ, CNBC, Blavity.com

I work directly with small business executives and entrepreneurs to help them sculpt their vision into a well-crafted message for internal and external communication.Skills & Services:- Brand Refinement and Communications Development - Digital Communications Strategy - Content Marketing Strategic Development - Operational Management Flow and Reporting Consulting - Executive Communications Management Background: Research and curate content for industry-specific websites (B2B, Legal, Real Estate, Healthcare, Mortgages, Weddings, Photography). Develop web copy, marketing automation email copy, social media copy, and more. Plan and develop content strategy and editorial calendars. Compile, organize, and edit content on deadline, based on SEO data and research.

A couple of adventurers traveling the US in a converted Suburban, visiting the national parks and vlogging along the way!

Co-founded, scaled and sold a mid-sized, full-service digital Marketing Agency offering Search Engine Optimization, Content Marketing (including email), SMM (Social Media Marketing), Website Development, Graphic Design and Media. - Oversaw hundreds of decentralized teams, applying a human-centered + search science approach to each marketing campaign. - Personally directed all Content Marketing initiatives and processes, propelling team members to empathetically capture each client's true brand and product market fit. Collaborated with other department leads to ensure cross-platform compatibility and human/search optimization. - Directed human-centered trans-platform brand experiences that also catered to search science, all driven by mobile-first indexing and knowledge graph / semantic web in order to predict necessary AI and algorithmic changes to our clients' markets. Developed a full MarTech landscape understanding.- Applied adaptive strategy to client marketing campaigns and internal processes to optimize in real time (i.e. internal Project Management System transfers, testing and implementing marketing tech for clients, etc.).- Personally managed all HR and daily business operations.- Oversaw the sale of the agency through due diligence, negotiations, etc.

Wrote and edited a blog showcasing Seattle authors, writers, and bloggers. Published multiple blog posts per week, including author/writer interviews, tips on writing and publishing, etc. Regular interaction with social media platforms such as Facebook, Twitter, and Networked Blogs to interact with writers, readers, and members of the writing community online.

Pure Home was a start-up web commerce platform for the home decor industry (purchased by Dezignable). Responsibilities included writing web content and SEO-friendly product descriptions, editing regular press releases, curating daily blog posts, and managing social media interaction. The role included ongoing collaboration with Pure Home's Director of Marketing to ensure SEO and marketing effectiveness and growth through online content. As a short-term project, I edited an industry-specific eBook written by our founder and CEO as foundational material for the start-up.