- Identified untapped opportunities for clients and proactively sought out new business options- Researched and identified trends and offered stakeholders 1) actionable steps to improve campaign and 2) new innovative techniques and media approaches- Collaborated with the new business development team on media-related requirements

- Developed and executed integrated, global media campaigns using Digital, Print and Out-of-Home channels- Collaborated with clients to ensure marketing, media strategy, planning, buying, performance and analysis objectives were met within budget and time frame; managed program expectations- Maintained strong relationships with media partners for better negotiation leverage and to keep abreast of new opportunities, trends and technological advancements- Teamed up with Account and Creative to ensure the best materials/ assets were developed and used for each campaign- Worked with Analytics to implement, optimize and measure campaigns performance across all platforms and tactics

Duties and Responsibilities:• Developed, created, executed, managed and optimized integrated media plans (Digital, TV, Radio, Print and Outdoor) including media buying and the negotiations process. • Implemented campaign launch set-up, media material trafficking, creative uploads & QA testing. • Optimized online campaigns and prepared/ analyzed post campaign reports. • Prepared and maintained media documents including flowcharts/ plan recommendations and contracts/ orders • Prepared, researched, tracked and analyzed competitive reports. • Handled media billing and reconciliation of media invoices.• Partnered and coordinated with representatives to build strong relationships with media & community stakeholders.• Researched and evaluated media opportunities/ new media trends & tools and prepared/ shared POVs.

Duties and Responsibilities:• Assisted Media Planner on media plan development and was mainly responsible for the media buying process • Prepared and maintained media documents for clients including flowcharts/plan recommendations, and contracts/orders for media vendors • Worked with other departments to coordinate media material trafficking • Processed media invoices and assisted in resolving media billing and reconciling of media invoices • Conducted competitive tracking and analysis and prepared competitive reports• Coordinated with media representatives; built relationships with media and community representatives • Researched and evaluated media opportunities and wrote POVs for agency/clients• Kept track of and kept colleagues abreast of new media trends and tools related to the industry • Provided administrative support (meeting reports, filing, photocopying, etc.)• Attended Asian-American industry and community events, workshops, etc.

Duties and Responsibilities:• Directed, managed and ensured smooth operation of all IT-related systems/ projects/ activities – hardware, software, application systems, network, security, e-mail and Internet. Environment includes a mix of Intel/MS, Sparc/SolarisOS, Linux and PowerPC/MacOS facilities. • Supervised, directed and monitored customized application development and enhancements using Informix/ PostgreSQL RDBMS, Informix 4GL/ PowerBuilder, Foxpro/ Clipper and Flash environments.• Established and implemented the corporate IT security framework based on industry standard security practices utilizing hardware and software-based firewalls, antivirus software, IP/ content/ spam filters, and proxy server services• Evaluated overall operations of computing and information technology functions and recommended procedures and enhancements to improve the operating quality and efficiency of the department.• Performed portfolio and asset management and ensured that the company’s Data Communications and Network Policies are adhered to. • Spearheaded and supervised implementation of the Media Interchange and data conversion capability of the company• Managed annual IT budget. Performed expert analysis and careful planning to ensure that the company receives top-quality equipment for hardware/software improvements and upgrades while remaining within budget constraints. Negotiated contractor prices for outsourced work to maintain competitive edge with minimal expenditures.• Effectively mentored, influenced, developed, and motivated subordinates, provided training and support when necessary to keep operations running smoothly.• Performed the duties and responsibilities of Media Research Analyst

Duties and Responsibilities:• Analyzed and interpreted data to identify patterns and solutions, including media/ market research surveys and focus group transcripts• Conducted in-depth data analysis and generated insights from data tables• Wrote reports, recommended course of actions and presented research results• Designed and developed survey questionnaires and moderator guides to ensure that necessary data was captured • Selected the most appropriate research methodology and techniques • Designed qualitative and quantitative market and media research plans including tabulation specifications and coding structures• Worked with Field Supervisor to recruit and train field interviewers; oversaw the fieldwork initiative• Prepared, managed and monitored research schedule and budget • Reviewed the accomplished questionnaires and checked data tables and reports of others—ensuring accuracy, logical consistency and value-add• Moderated focus group discussions• Was in-charge of Media Research which included analysis of AGB Nielsen’s TV Ratings, Radio Ratings, Print Readership and other media-related data