Norma Frank Email and Phone Number

Established a consulting firm to assist businesses in building their digital presence.Perform website audits, improvement plans, and standard operating procedures.Provide social media management, podcast production, and development of digital assets.

chulavistaca.gov | @thinkchulavista• Manage City’s websites and applications serving over 1 million yearly visitors, which includes user-centered design, agile development, usability testing, accessibility, implementation, analytics reports, and training.• Directed website redesigns including a full city-wide redesign in 2022 of over 2,000 pages, working with a cross-functional team of more than 135 content contributors and stake holders, and contractors.• Demonstrated ability to effectively manage multiple priorities and negotiate workflow, while consistently meeting deadlines.• Experienced designing and creating digital assets that are visually appealing and engaging • Researched and analyzed technology requirements and processes to resolve business problems. • Implemented online payments for services, which have processed more than 20,000 transactions to date. • Lead social media program and strategy for @thinkchulavista improving all metrics. • Provided SEO and analytics expertise for content creation and marketing campaigns like #THISischula.• Developed innovative solutions that improve processes and reduced costs, including saving the City $69,000 in printing and distribution costs for brochure by creating an easy to manage and user friendly system.• Designed, built, and launched multiple responsive websites utilizing human-centered design, HTML, CSS, ASP.NET, SQL and other programming languages; as well as Content Managements Systems. • Implemented cloud solutions including a new Content Management System utilized city-wide. • Collaborated as a member of the Data Steering Committee, Smart City Committee, and Emergency Operation Center (EOC) providing support during emergencies.• Expanded inclusive media relations by providing interviews in Spanish for television and radio.• Presented to all levels of management from Mayor and elected officials to City management.

• Authored, tested, debugged and installed code for existing and proposed business applications and computer systems• Designed and coded screen layouts, graphical user interfaces, printed outputs, and in­terfaces with other systems• Created test plans and performed rigorous testing of program functionality to verify resultsDeveloped procedural and code documentation for assigned projects• Consulted with internal customers to gather information about program needs, objec­tives, functions, features, and input/output and interface requirements• Increased Company communication by designing, developing and maintaining in­tranet sites for several groups including Engineering, Sales, and Operations(+- 5000 pages)